Pepsi Max has launched a new campaign, with Arnold KLP responsible for brokering the deal to make Dynamo the face of Pepsi Max in the UK. The campaign aims to encourage consumers to ‘Live for Now’ and make their everyday experiences as exciting as they can be. The partnership kicked off on June 23rd with […]
Absolut Vodka is launching a £13.49 price marked pack for its 50cl bottle aimed at the independent off-trade, following the successful introduction of both Malibu and Campo Viejo price marked packs earlier this year. The mechanic aims to help independent convenience retailers drive rate of sale, by offering consumers premium vodka at an accessible price […]
As part of its ‘Open Happiness’ campaign, Coca-Cola decided to send its people all over the world to spread some friendliness. These individuals traveled to Jamaica, the UK, Pakistan and more, and were tasked with smiling at strangers that they meet. Whenever someone smiled back at them, they were rewarded with a free drink or […]
A North Yorkshire brewery believes it would be criminal for beer lovers not to enjoy its latest brew. T&R Theakston Ltd has created its first ever lagered ale as the latest edition in its monthly seasonal range, which coincides with their annual sponsorship of the world’s biggest crime writing festival. For the last 10 years, […]
Speculation surrounding the royal birth continues as the Duke and Duchess of Cambridge keep everyone guessing as to whether they’re having a boy or a girl. Not knowing a baby’s gender can make buying even a baby shower gift rather tricky so The Cake Artist has come up with the perfect set of six miniature […]
Ferrero has appointed The Corner to handle UK advertising for Tic Tac. The agency, which now joins the Ferrero roster, won the account after a final shoot-out against BETC London in a process handled by The Observatory. Ferrero kicked off the pitch, which involved several agencies, in November last year and conducted two stages of […]
A delicious new Italian food delivery box is launching today, offering food lovers all over the UK the chance to discover, cook and enjoy the best Italian gourmet products delivered straight to their door. Subscribers to ‘Italy in a Box’ will receive a box delivered direct to their home each month containing five or six […]
New modern Japanese restaurant Choto Matte is set to open in London this autumn, with branding by Farrow, interiors by Andy Martin Architects and graphics by Japanese graffiti artist Houxo Que. The three-floor Soho restaurant will offer Japanese/Peruvian cuisine. For the interior design, Andy Martin has used natural materials including lava stone and burnt cedar. Interior […]
Diageo, the producer of Smirnoff, Captain Morgan and Guinness, launches a new pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment. The business aims to reach more than one million young people across Europe and help them to think about whether their drinking […]
Tandoor Chef, one of the leading frozen Indian cuisine brand, announced that they will be expanding their recently launched mobile wine pairing web application. Originally launched in March of this year, consumers are able to use their iPhone or Android phone to access the mobile web application, enhancing their dining experience. The smart tool was […]