and gives Oxford Street shoppers golden moment of fame In the second phase of Marmite’s unique dynamic Christmas lights on Oxford Street, Kinetic and its creative division Fuel have worked with Mindshare, Grand Visual, DDB and Clear Channel to deliver the first interactive digital bus shelter outside Selfridge’s to enable shoppers to interact directly with […]
The foodservice scene in the U.K. continues evolving in appealing ways, with some trends mirroring developments also seen in other parts of the world, while others are distinctly British. Looking forward, Technomic has identified five key trends expected to play major roles in the coming year: Customisation encourages experimentation. For customers, the lure of customisation […]
UK parents are being invited to encourage their children’s creative streak by McCain Smiles, who are offering a total of six exciting items from the Crayola range to collect. The exclusive on-pack offer is live now in supermarket freezers across the country and will continue until March 2013. Kids love colouring and it aids their […]
INNOVATIVE IDEAS: Expert teams work on confectionery development for the UK and worldwide
INNOVATIVE IDEAS: Expert teams work on confectionery development for the UK and worldwide. Nestlé continues to strengthen its global research and development network with the inauguration of its newly extended Product Technology Centre (PTC) for confectionery in the United Kingdom. The company’s investment in its PTC in the city of York will enable it to […]
Costa today announces the shortlists for the 2012 Costa Book Awards. The Costa Book Awards recognise the most enjoyable books in five categories – First Novel, Novel, Biography, Poetry and Children’s Book – published in the last year by writers based in theUKandIreland. Originally established in 1971 by Whitbread Plc, Costa announced its takeover of […]
Coley Porter Bell has designed the packaging for the newest permanent member of the Chivas Regal range, The Chivas Brothers’ Blend. Launched this month, it is Chivas’ first new launch for five years and will be available as an exclusive in Global Travel Retail outlets. It is intended to strengthen the brand’s relationship with this […]
New mobile app being trialled in three stores with a limited number of customers Customers scan their shopping using their mobile phone Track how much they’re spending and view savings instantly Pay at the till without unloading their trolley, basket or bag Sainsbury’s is trialling a new service called Mobile Scan & Go that lets […]
A shocking new report reveals kids are relying on teacher handouts and food banks as breakfast clubs continue to close across Britain A toxic combination of parental apathy and poverty is leading to more kids than ever going to school hungry. Money troubles and a lack of interest from parents are forcing more and more […]
Cow & Gate, the iconic baby feeding brand, today announces the launch of its new advertising campaign, spearheaded by a category defining TV ad, ‘Supergroup’. The campaign and strategy is devised by BETC London. The campaign launches the brand’s point of view that, beyond developmental milestones, what matters most about the early years is the […]
After a successful launch period, GreenVale Farm Fresh potatoes, the first branded product from Greenvale AP, one of the UK’s leading potato suppliers, has increased its distribution and is now available nationally in over 600 Tesco stores. The brand has also been listed in 15 Booths stores in the North West. The increased distribution comes […]