FAGE UK has announced it is to launch a new gourmet natural yoghurt brand which will hit supermarkets from mid-March. FRUYO yoghurt comprises exceptionally thick, fat-free Greek yoghurt, combined with refreshing real fruit pieces. This is the first NPD that FAGE UK has launched since its TOTAL 0% Greek Yoghurt split pot range in February […]
One of UK’s leading oatcake brand, Nairn’s Oatcakes, has launched a ‘Gluten Free Easy Porridge’ – the first ‘free from’ instant porridge pot on the market. This new product from Nairn’s is ideal for those in search of a hot, gluten free breakfast option and is easily portable, meaning it can be enjoyed on the […]
Fresh off the mark – gourmet coffee company, Marley Coffee founded by Bob Marley’s son, Rohan, will be creating a stir at this year’s IFE (the international food and drink event) held at ExCel London from 17-20 March. Sampling a selection of its premium organic blends, Marley Coffee continues to build on its ambitious expansion […]
Newly launched drinks website Alexander & James takes inspiration from the bygone era of grand department stores to create a premium online shopping experience. The website offers delivery of high-end spirits and liqueurs, alongside impeccable service, expert advice and deluxe presentation. A&J invites shoppers to customise purchases from the site with personalised gift cards, complementary […]
A recent research shows that Mary Berry is the person most people in the UK would like to bake with and over 60% of respondents get their cake inspiration from family and friends, followed by the ever growing popularity of baking and cookery programmes on television, as well as books and magazines. The research, released […]
Yorkshire Tea are set to unveil a new TV ad and sponsorship of the England Cricket team in a 3 year sponsorship deal that will see them celebrate the “Yorkshire Tea Break” across cricket grounds nationwide. The supporting TV ad, created by Beattie McGuinness Bungay depicts a joyous celebration of tea, showing Yorkshire Tea’s unique […]
In its fifth year of celebrating Parmigiano Reggiano, Whole Foods Market will “crack away” in order to take back the crown for the largest number of wheels of Parmigiano Reggiano simultaneously cracked. The organic and natural foods grocer previously set the record in 2008 and will sharpen its knives to attempt it again on March […]
Carlsberg has launched a new lager which will be supported with a multi-million pound marketing campaign and marks the first brand extension for Carlsberg in a number of years. Carlsberg Citrus, a 2.8%ABV lager blended with natural Persian and Key limes, will be available in the on- and off-trade. The beer has been developed by […]
Jägermeister is building on the success of its first ever ATL campaign in the UK with a second burst of activity in February and March of this year. The ‘It Runs Deep’ campaign, originally launched in November 2012, will roll out nationally and including outdoor, print, digital and social media advertising. The campaign is built […]
innocent will be expanding its presence in the chilled ready meals aisle by launching a brand new range of South East Asian innocent noodle pots. An innovative collection of Asian street food inspired meals that contain under 300 calories, give you two portions of vegetables and are low in fat. They’re perfect if you’re looking […]