Carlsberg brand philosopher Mads Mikkelsen returns to UK TV screens this May, as part of Carlsberg UK’s ambition to tell 97% of UK adults about new Carlsberg Danish Pilsner. The new UK-specific TV ad by Fold7, will run through summer and deliver the same honesty and humour as the campaign that has captured the attention […]
Mars Petcare is supporting its No.1 natural pet food brand James Wellbeloved in a campaign that celebrates the emotional and health benefits that it provides to our pets. The new #wellchuffed campaign, created by AMV BBDO, shows your best dog and cat friends strutting their stuff and flaunting how shiny their coats are, as they […]
Britivic’s Tango has launched a new campaign which includes a series of brave TV spots celebrating the iconic soft drinks brand’s ability to refresh. Their first activity in four years features two TVCs featuring new character, ‘Tanguru’, who is summoned by awkwardness and rescues teens from sticky situations. Tango’s campaigns are known and loved for […]
To explore the true power of kindness, healthy snack bar brand KIND is launching a series of ‘Powered by KIND’ experiences in the UK this summer. Created and run by global brand experience agency Sense, the event activations will feature an innovative kinetic floor that harnesses energy generated either by dancing during DJ sets, or […]
In just the three years since launch, Seedlip has not only taken the drinks world by storm, but has established new behaviour and norms within drinking culture. Seedlip’s success as an undisputed lifestyle leader continues to challenge the previous boundaries of the beverage industry and most recently Claire Warner, Managing Director of Æcorn Aperitifs, partnered […]
Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier in 2019. The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – […]
Building on a long-standing agency-brand relationship, B&B Studio has created a fresh look and feel for Peppersmith, celebrating the natural ingredients and strong flavours of each product in the brand’s range of gum and mints. Since B&B created the original Peppersmith brand as a challenger to the mainstream gum category back in 2010, category and […]
McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]
Leading British manufacturer of the nation’s favourite malt loaf, Soreen, has announced an exciting new on-pack promotion that offers consumers the chance to win a new bike every day. The new promotion is supported by Lapierre – a brand synonymous with quality bikes in the cycling world, having been in business over 60-years – and […]
Brand acceleration agency bluemarlin has rebranded Thatchers Old Rascal to leverage the growth opportunity in the traditional premium segment of the cider category. Now to be known simply as Thatchers Rascal, the captivating new design for this boldly bittersweet, surprising smooth cider recently hit shelves UK-wide. With consumers drinking less, but better, mainstream lager and […]