Buxton Natural Mineral Water is launching a brand new TV and marketing campaign that will champion emerging talent from the world of sport, music, and dance, as they demonstrate the will to rise up and pursue their passions. The £1.8m campaign follows on from Buxton’s major brand refresh in spring this year, the first refresh […]
New L’mon, from the makers of Volvic (Danone Waters), taps into an ever-growing consumer health trend, with a zesty range of sparkling drinks produced in the UK. Available in store now, the range comes in three uniquely blended citrus combinations – Lemon & Orange, Lemon & Lime and Lemon & Grapefruit. Each recipe uses naturally […]
Watneys, once the UK’s biggest selling beer, is back with a difference. The beer, originally brewed in London in 1837, was once synonymous with a cheeky tipple in pubs around the country, especially their (in)famous Watneys Red Barrel. Now it is back having reinvented the iconic brand for the tastes of the modern drinker and […]
The winner of a competition to find the UK’s biggest fan of the Spice Girls has yet to be revealed, despite Walkers promising to do so during the Britain’s Got Talent final on June 2. The 1990s girl group, currently on a reunion tour, is taking part in a campaign promoting Walkers’ new and improved cheese and […]
In March Kerry Foods announced that its kids’ dairy snacking range would all come together with the creation of new masterbrand Strings & Things, which includes products such as Cheestrings and Yollies. Strings & Things would “future-proof” Kerry’s snacking brands, said Kerry Foods Marketing Manager Anna Moore, and would give it a “strong platform to […]
Pure Leaf relaunches its premium teas in the UK and Netherlands, with a global brand and packaging redesign by London agency PB Creative. Pure Leaf’s range of single-origin and blended teas uses ingredients sourced from top producers all over the world and is made in collaboration with the industry’s most reputable tea masters. The brand […]
Britvic owned Purdey’s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature. This will be the first ‘natural energy drink’ to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks. With energy cited as the fastest growing reason why people drink soft […]
To celebrate the launch of Coca-Cola Energy, Coca-Cola Great Britain has launched a multi-million-pound fully integrated campaign that invites people to “Spread Your Positive Energy” and it kicked off with a flash mob in Piccadilly Circus and a takeover of the 02 over the bank holiday weekend. Taking place in front of the iconic Piccadilly […]
Due to run until mid-August, the activity centres around three new idents for the brand’s first Come Dine with Me sponsorship, premiering on Channel 4. Initials have created nine idents for the activity, featuring three different scenarios in 5, 10 and 15 second clips. Wider campaign elements include radio advertising. Media buying is by Zenith, while Brave […]
Thai brewer, Chang Beer, has announced it will be Taste of London’s official beer sponsor for both its summer and winter events. The move is strategically positioned to continue building market presence in the UK and fostering a more in-depth understanding of the international gastronomy world. Guided by an ancient Thai philosophy of perfection (called ‘lamiat’ in […]