PepsiCo is re-launching its popular Sunbites brand with refreshed packaging, a new purpose-led brand positioning and an integrated marketing campaign with TV. The brand is set to champion the power of a little good through everything it does, highlighting that there is a little bit of ‘taste good’ and ‘do good’ in every Sunbite. […]
Malibu Rum continue their connected bottles journey in European scale-up to support Malibu Games. The project, which marks another collaboration between Malibu and Internet of Things (IoT) agency, SharpEnd, represents a huge scale-up operation as part of the brand’s connected bottle journey. Over 300,000 NFC-enabled bottles (200k in UK, 100k in Germany) will be circulated this […]
Brand evolutions can be a tricky business, especially when the brand you’re meant to be evolving is already doing very well for itself. How to move the whole forward while keeping most of the constituent parts the same? That was the task put forward to design studio, Buddy Creative by Molson Coors-owned brewery, Sharp. In the case of […]
For the first time ever, Cadbury is opening its doors and inviting the nation to ‘go madbury for Cadbury’ this July. Chocolate fans have the chance to create their very own Cadbury Dairy Milk bar, which could become the newest addition to the iconic Cadbury Dairy Milk range to sit alongside iconic bars and […]
Kerry Foods is spearheading a fresh protein snacking movement, rubber-stamping its position as the expert in chilled. Capitalising on one of the fastest growing snacking categories, meat snacking (+11.1%), Kerry Foods is aiming to provide smarter solutions under a unified Masterbrand: Fridge Raiders. The Fridge Raiders Masterbrand will now encompass all of the snacking solutions […]
Viewers are challenged to ‘Make a Bold Move’ in an advertising campaign for McDonald’s Big Flavour Wraps, created by Leo Burnett London. The aim of the campaign is to drive sales of McDonald’s Big Flavour Wraps range by generating excitement for the products – while also introducing a bold new flavour with The Fiery […]
Design studio Greatergood have launched new branding for Japanese superfood brand, Miso Tasty. Speaking about the project Daniel Hinde, Founder of Greatergood, said: “We worked with Japanese superfood Miso Tasty on a rebranding and full packaging range, in order to attract and enter the major retailers and supermarkets. We hero’d founder and chef Bonnie Chung on the front […]
KFC has confirmed the Double Down is making its long-awaited return to the menu with an integrated campaign from Mother, Blue 449, Freuds and Iris. The Double Down was heralded as a revolutionary ‘game changer’, the ‘bun-less burger of dreams’ features crispy bacon, melted cheese and barbeque sauce, all sandwiched between two Original Recipe […]
Over 79% of the UK’s Generation Z snack more than once a day, making it the largest age group for demanding immediate snacking food according to the latest research by leading brand, packaging and innovation specialist Sun Branding Solutions. Generation Z (people born from the mid-1990s to the early 2000s, a larger section of society […]
HiPP Organic is thrilled to be introducing its new brand repositioning to the baby food category; ‘Feel HiPP’. The exciting new messaging and positioning from one of the UK’s most loved organic baby food brands, aims to excite and engage parents to ‘Feel HiPP’ throughout their weaning journey; enjoying and embracing every moment they […]