McVitie’s has launched its new £9.7m master-brand campaign ‘Sweeter Together’ in collaboration with Grey London. The campaign explores the importance of real human connections and shows how the simple act of sharing a biscuit has the power to bring people together. Sweeter Together launches with a heartwarming animated TV spot ‘Crane’, which is launching […]
When bad weather strikes it seems that UK shoppers turn to comfort food and bird feed. According to the latest figures from IRI, a leading provider of big data and predictive analytics for FMCG manufacturers and retailers, in the w/e 3 March 2018, consumers spent £15.4 million on soup in supermarkets – the equivalent of […]
Thatchers cider has released a new advertising campaign by creative agency Joint, that humorously tackles the topics of farms and family life. This 16 episode content series sees the return of the Thatchers spokesman from the 2017 ‘Hot Air Balloon’ campaign. This time he’s exploring the ‘farm and family’ facts behind Thatchers cider. The content […]
UK wine importer and producer Boutinot has just launched a new brand identity and packaging for its trio of Riojas, called Vega del Rayo, with design by Biles Hendry. Branding and design agency Biles Hendry was tasked with taking Boutinot’s contemporary-style Rioja – made with grapes from the Carlos Serres vineyard in Haro – and […]
Ben & Jerry’s, the Unilever-owned ice cream brand, is celebrating its 40th birthday with a birthday cake-inspired ball pit party. People will be able to jump into 45,000 multi-coloured balls and try out the latest variety – Birthday Cake, which is described as vanilla cake batter ice cream, with pink frosting, strawberry swirls and cake […]
Pringles have launched a series of animated films that transport us to new worlds with their classic potato chip flavours. Dark Energy, DigitasLBi and Cookie Studio created the quirky spots with the snack brand. In each mixed-media film, characters take a single bite of a Pringles flavoured chip and is momentarily propelled into a […]
Originating in the US, the ‘Dilly Dilly’ campaign by Bud Light quickly became a pop culture phenomenon with everyone from sports fans to celebrities adopting the phrase as a new form of “cheers”, sparking a snowball effect. Created by Weiden+Kennedy, the UK TV ad will launch in the UK on Sunday 4th March during the […]
Cheestrings, the most frequently purchased and kids’ favourite cheese snack, is launching a £1.5m multi-touchpoint campaign, born out of rich insight. The research compiled by brand owner Kerry Foods suggests that kids are relentless pursuers of fun and are always seeking inspiration to spark their natural creativity to make anything exciting. This notion perfectly pairs […]
DesignLSM unveiled their latest branding project for new to market speciality coffee chain ‘39 Steps Coffee Haus’; creating a name, brand strategy, packaging, merchandise and uniforms. Drawing on their reputation for offering a holistic approach to hospitality and retail design, the design experts were approached to create a brand identity and name for a new […]
Independent craft brewery, BrewDog, has just launched an audacious campaign to deliver a million pints of its flagship Punk IPA to convert new craft beer drinkers. Over the next four weeks, the Aberdeenshire brewery intends to give away 1 million beers- enough to fill over 7000 bathtubs – in the world’s biggest ever beer sampling […]