To celebrate its love of tea, Pure Leaf announced its expansion beyond the ready-to-drink shelves with the launch of bagged and loose teas. Available US-wide in 10 hot and iced varieties, Pure Leaf’s range of new long-leaf teas share the brand’s passion for realness by giving tea lovers the most genuine tea experience, from steep […]
Colman’s is heroing its core mustard product in its latest TV and print campaign to tie in with a new brand repositioning. Launching on 12 September the ads show scenarios where mustard fans ‘overdo it’ with a generous serving of the condiment. Aimed at a core older male audience, the campaign runs with the line […]
Ben & Jerry’s is pushing for change this election year with a new ice cream, new marketing campaign and a few arrests. The ice cream maker has long promoted its progressive social mission, speaking out on issues including growth hormones in milk, marriage equality and climate change. In 2016, its effort is a “Democracy Is […]
Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]
It’s not quite Jurassic Park, but Flora is turning up to London’s Westfield Stratford Shopping Centre with something large, green and prehistoric in tow. The Unilever brand has constructed the Florasaurus, a 13m-long diplodocus made from plants weighing 750kg, and with a surface area of 35 sq m. Part of a £12.5m spend on Flora […]
Building on its 100-year legacy of blue ribbon taste and real, quality ingredients, Hellmann’s is adding two new delicious choices to its family of products. Hellmann’s Organic Mayonnaise Consumer demand has been on the rise for an accessible, delicious organic mayonnaise – and Hellmann’s has responded by introducing an organic mayonnaise offered in mass distribution […]
In 2015 design agency Mystery Ltd., was engaged by the new owners of SlimFast, KSF Acquisitions, who had recently acquired the UK business from Unilever. Their brief was to work with the SlimFast team to carry out a strategic brand review and then define a new, distinctive, relevant brand vision, designed to create a more emotively engaging […]
Marmite, the iconic British brand from Unilever, is launching two Christmas limited edition jars, which consumers can personalise – available to buy at a pop-up store in Westfield Shepherds Bush from 23rd November to 24th December and via the Facebook app, hosted on the Marmite Facebook page, from 23rd November. Consumers will be given the […]
Lipton announced it broke the Guinness World Records title for the Largest iced tea as part of the iconic tea brand’s 125th anniversary celebration. Patrons at the Be More Tea Festival in North Charleston, South Carolina, will enjoy glasses of tea served from the 12.5-foot-tall pitcher used to break the record. It took 25 hours […]
Unilever has repositioned its Flora ProActiv spreads and drinks to push a more premium, healthy lifestyle message after losing a sense of “uniqueness” in its visual identity. The FMCG giant worked with Design Bridge on the brief, which saw the agency create a new logo, typography, visual identity and photography style. The design focuses on […]