Pot Noodle ‘Transexual’ Ad Escapes Ban

Pot Noodle ‘Transexual’ Ad Escapes Ban

Unilever snack brand Pot Noodle has escaped censure from the ad watchdog, despite two complaints from members of the public that it was “offensive” and “encouraged harmful discriminatory behaviour and treatment towards transsexual people”. The ad, created by Mother, featured a male actor with visible stubble wearing various outfits. The character was shown in a […]

Hellmann’s Sets Record for World’s Longest Picnic Table at Centennial Celebration

Hellmann’s Sets Record for World’s Longest Picnic Table at Centennial Celebration

For 100 years, Hellmann’s has been a part of America’s tables helping to turn meals into moments for families across the country. In celebration of its centennial, Hellmann’s brought together the best people, food and ingredients around the World’s Longest Picnic Table just blocks from Richard Hellmann’s original deli. Chef Mario Batali, Chef Tim Love, […]

Unilever Launches Digital Push to Fuel £12m Knorr Brand Drive

Unilever Launches Digital Push to Fuel £12m Knorr Brand Drive

Unilever-owned food brand Knorr is launching an online portal to recruit food enthusiasts to act as advocates as part of a wider £12m marketing push to raise its profile in the UK. The food maker is switching from promoting the convenience of its products to creating campaigns that push its quality and taste credentials. The […]

The Cornetto Lick Challenge

Cornetto is challenging ice cream fans to put their tongues to the test in the world’s first-ever online licking competition. Battle of the tongues The Cornetto Lick Challenge gives fans the chance to take on actor Nick Afanasiev, who is famed for his licking feats with his 8.9cm tongue. Challengers need to have a webcam […]

Ten Biggest F&B Companies Failing People Who Grow Their Ingredients

Ten Biggest F&B Companies Failing People Who Grow Their Ingredients

The social and environmental policies of the world’s ten biggest food and beverage giants need a major shake-up, said international relief and development organization Oxfam America as it launched its new global campaign called ‘Behind the Brands‘. The campaign was launched with new research that for the first time scores and ranks the agricultural policies, […]

The New Tea 2030 Project

The New Tea 2030 Project

Some of the leading names in the Tea industry have joined an alliance to address sustainability issues in the industry. The Tea 2030 project will be facilitated and managed by global sustainability non-profit Forum for the Future. Companies like Tata Global Beverages, Unilever, Yorkshire Tea and Finlays have backed this initiative. Other participants also include […]

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