Popsicle & Marvel Collaborate To Create Marketing Superheros

Popsicle & Marvel Collaborate To Create Marketing Superheros

Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange, cherry and grape-flavored frozen treats as characters designed by Marvel Custom Solutions. The books will be released on June 21. A preview video introduces […]

Lipton Hits the Peach on Transit With the Help of TorchMedia

Lipton Hits the Peach on Transit With the Help of TorchMedia

Showcasing the first for consumer brand Lipton, TorchMedia has executed an Out-Of-Home campaign dressing trains on the eastern seaboard of Australia. The campaign suggests consumers ‘Taste the Brightside’ of the Peach variant of Lipton Ice Tea. The campaign will run throughout February and uses a creative to complement the tail end of the summer season. […]

Marmite Teases Return of Controversial #MarmiteNeglect Campaign

Marmite Teases Return of Controversial #MarmiteNeglect Campaign

Marmite is threatening “full-scale Marmageddon” with the return of its controversial yet widely celebrated animal rescue spoof which escaped censure after generating hundreds of complaints. A teaser launched on January 6, trumpeting the return of the mockumentary in which jars of Marmite are rescued from the backs of kitchen cupboards and taken away for be […]

Hellmann’s Hacks & Burger Selfies in Ogilvy London’s New Campaign

Hellmann’s Hacks & Burger Selfies in Ogilvy London’s New Campaign

Ogilvy & Mather London has created a new social campaign for Hellmann’s Mayonnaise called ‘Hellmann’s Summer Hacks’. Playing off the rising consumer trend of ‘life hacks’, the campaign features bite-sized pieces of digital content designed for social media that demonstrate new and innovative ways to make summer outdoor eating even more pleasurable. The campaign includes […]

Design Bridge Delivers Global Identity & Pack Refresh to Iconic Hellmann’s Mayonnaise

Design Bridge Delivers Global Identity & Pack Refresh to Iconic Hellmann’s Mayonnaise

International brand design agency Design Bridge announced details of its work on the newly refreshed global brand identity and packaging relaunch for Hellmann’s Mayonnaise. The hugely popular Unilever brand chose Design Bridge to update the brand in order to reiterate the product’s category-leading position, and to emphasise its superior quality and taste to consumers. The […]

Sydney’s Workshop Aims For Australia’s Largest Soft Drink Launch For Lipton

Sydney’s Workshop Aims For Australia’s Largest Soft Drink Launch For Lipton

Sydney creative agency Workshop has unveiled what it describes as one of Unilever Australia‘s largest ever soft drink launches. Its campaign for Lipton Ice Tea Sparkling is aimed at challenging the biggest brands in the category. “As we were launching a new product we wanted to create something that would stand out in a category […]

Flora Pro-Activ Ads Banned For Unjustified Claims

Flora Pro-Activ Ads Banned For Unjustified Claims

Unilever has been banned from running two Flora ads that make unjustified claims about its Pro-Activ spread. The Advertising Standards Authority received two complaints about two ads by Adam & Eve/DDB, which feature two women who lowered their cholesterol levels with Flora Pro-Activ. The complainants questioned whether the ads’ claim that “no other food lowers […]