Brooke Bond Tea has launched an online film campaign for World Peace Day, supporting Unilever’s working partnership with Peace One Day and reinforcing their brand mission that common ground is just a cup away. The campaign was created by LOLA MullenLowe Madrid and airs September 21st. The Brooke Bond Family (Unilever) is a collection of 27 […]
Marmite, Unilever’s famous spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and […]
A scientific study has shown that people’s taste preference for Marmite is in their genes. Called The Marmite Gene Project, the study commissioned by the Unilever brand gives weight to its long-time marketing slogan, “Love it or hate it”. DNAFit, the genetic testing centre behind the research, has published a scientific white paper detailing how […]
Unilever, which owns some of the UK’s most famous household brands, has announced plans to sell its margarine business, including Flora and Stork. The move comes as part of a wide-ranging review at the Anglo-Dutch firm, which recently saw off a takeover bid from US food giant Kraft Heinz. Analysts have said the sell-off could […]
Unilever-owned condiment brand Colman’s is making a move into the snacking category for the first time ever as part of a partnership with the Snaffling Pig Co. The union is designed to tap into what both companies believe to be a growing demand for pork crackling, and to leverage Snaffling Pig’s position within the market. As […]
Unilever ice cream brand Magnum features a stylish gay wedding in its latest spot, and introduces a new tagline: “Pleasure is diverse.” The ad, directed by Martin Werner of Bacon for Madrid agency Lola Mullen Lowe, sees the glowing bride walking up the aisle to meet her intended, another beautiful woman. It’s charmingly romantic and […]
Stork have launched a new range of ready to bake cupcake mixes to help consumers who may lack the time or confidence to bake. Available in 3 flavours; classic, chocolate and lemon, the mixes are sure to excite those with a sweet tooth. Seeing an opportunity in the market to introduce a food product for […]
Hellmann’s mayonnaise has updated it brand positioning and identity to reflect a more ‘natural’ direction as consumers continue to look or products that are natural and sustainably sourced. Supported by a £7m marketing campaign, the brand relaunch will see a new pack design roll out across its full mayonnaise portfolio, featuring a more contemporary, “deli-inspired […]
Bertolli have launched new Bertolli with butter & olive oil infused with Lemon & Chilli flavour, to excite the avid home-cook and encourage versatile cooking in a convenient way. Seeing an opportunity in the market to introduce a premium food product for the ever-busy consumer, Bertolli have launched a new Italian inspired, flavour infused blend […]
Unilever-owned tea brand Lipton has launched #BeAMaker, a mobile-first vertical video ad campaign. The campaign pushes Lipton’s sustainable living brand message, building on the fact that it sources tea from Rainforest Alliance-certified farms. The video content tells the stories of young tea farmers in Kenya, focusing on what these titular ‘makers’ – such as rap trio Aroma 3 – do […]