Hellmann’s Offer Even More Choices with New Organic & Eggless Products

Hellmann’s Offer Even More Choices with New Organic & Eggless Products

Building on its 100-year legacy of blue ribbon taste and real, quality ingredients, Hellmann’s is adding two new delicious choices to its family of products. Hellmann’s Organic Mayonnaise Consumer demand has been on the rise for an accessible, delicious organic mayonnaise – and Hellmann’s has responded by introducing an organic mayonnaise offered in mass distribution […]

Mystery Ltd. Rebrands SlimFast Following Unilever Sale

Mystery Ltd. Rebrands SlimFast Following Unilever Sale

In 2015 design agency Mystery Ltd., was engaged by the new owners of SlimFast, KSF Acquisitions, who had recently acquired the UK business from Unilever. Their brief was to work with the SlimFast team to carry out a strategic brand review and then define a new, distinctive, relevant brand vision, designed to create a more emotively engaging […]

Unilever Rebrands Flora ProActiv As Premium Lifestyle Brand

Unilever Rebrands Flora ProActiv As Premium Lifestyle Brand

Unilever has repositioned its Flora ProActiv spreads and drinks to push a more premium, healthy lifestyle message after losing a sense of “uniqueness” in its visual identity. The FMCG giant worked with Design Bridge on the brief, which saw the agency create a new logo, typography, visual identity and photography style. The design focuses on […]

Popsicle & Marvel Collaborate To Create Marketing Superheros

Popsicle & Marvel Collaborate To Create Marketing Superheros

Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange, cherry and grape-flavored frozen treats as characters designed by Marvel Custom Solutions. The books will be released on June 21. A preview video introduces […]

Lipton Hits the Peach on Transit With the Help of TorchMedia

Lipton Hits the Peach on Transit With the Help of TorchMedia

Showcasing the first for consumer brand Lipton, TorchMedia has executed an Out-Of-Home campaign dressing trains on the eastern seaboard of Australia. The campaign suggests consumers ‘Taste the Brightside’ of the Peach variant of Lipton Ice Tea. The campaign will run throughout February and uses a creative to complement the tail end of the summer season. […]