Angry Orchard Cider Company announced the launch of its Cider+Food App, featuring a unique augmented reality (AR) experience bringing delicious cider pairings to life. As the first mobile platform to focus on hard cider and food pairings, the app unlocks a range of mouthwatering recipes that pair perfectly with a refreshing can or bottle of […]
The beer feuds between Bud Light and the MillerCoors brands keep heating up, and this time it’s Coors Light taking on its rival with a smart tap that rewards people when Bud Light airs or posts something negative. Since the Super Bowl, Bud Light has coordinated its efforts to discredit Miller Lite and Coors Light for using corn […]
Baskin-Robbins, one of the world’s largest chain of specialty ice cream shops, unveiled its second “Moments” concept store in El Paso, Texas. The design, which gives guests an entirely new and engaging experience, is rolling out to Baskin-Robbins nationwide after debuting in Fresno, California in 2018. The “Moments” store concept is designed to deliver on […]
The last thing that springs to mind when someone mentions the dewy rolling hills and tranquil pastures of Ireland, is Bud Light. But this St. Patrick’s Day, the light beer brand is determined to take things seriously, with a bottle inspired by Ireland’s rich history and traditions. Designed by FCB/RED – the retail division of […]
Cenote Tequila announced the introduction of its first ever ultra-premium expression, Cristalino. The crystal-clear tequila comes from the finest American Oak casks that previously aged the Añejo spirit for more than a year. The spirit is then slowly passed through an activated carbon filtration to meticulously extract the amber hue imparted by the wood barrel, […]
California-based Del Taco is getting on its soapbox to promote a new lineup of Fresh Faves Box Meals with a social media component that encourages people to promote the restaurants in return for French fry-scented soap. The campaign’s social push, from San Francisco advertising agency Camp + King, is meant to build buzz for the boxes. […]
The Pedigree brand announced “Every Pup’s Superpower” – a US-wide program that shines a light on pet adoption and celebrates the superpowers in all dogs. The campaign was launched in support of Pedigree’s sponsorship of the new IMAX documentary, Superpower Dogs, which highlights the extraordinary abilities of dogs who save lives and make the world a […]
Scotch whisky connoisseurs can now get their hands on a piece of history with the global release of The Glenlivet Winchester Collection Vintage 1967, a blend of rare single malts, the youngest of which was laid down by former The Glenlivet Master Distiller, Robert Arthur in 1967. The launch is the third in The Glenlivet Winchester Collection, […]
Halo Top Creamery, the maker of delicious ice cream with only 280-360 calories per pint, is announcing the launch of its first integrated national TV ad campaign in the United States. The campaign, ‘Ice Cream for Adults’, was created in partnership with 72andSunny New York and will run across broadcast, digital and social channels beginning […]
Kentucky Fried Chicken (KFC), known for its unique marketing stunts, unveiled that the company is taking its ideas to the masses via crowdfunding platform Indiegogo by launching KFC Innovations Lab. KFC Innovations Lab was created to bring more of the company’s craziest and most innovative marketing ideas to life by providing fans, or anyone that […]