Bud Light is donating a university scholarship to the Hispanic Scholarship Fund (HSF,) the nation’s largest not-for-profit organization supporting Hispanic American higher education, for each goal scored during the 2014 FIFA World Cup up to $250,000. The company will also celebrate soccer passions in the United States with a spectacular FIFA World Cup viewing party […]
Kellogg’s is partnering with a diverse group of celebrity powerhouses to help educate families about the nutritional benefits of grains and protein found in Kellogg’s cereal and one cup of skim milk, soon to be revealed at Kellogg’s Recharge Bar. The cereal giants officially announced its partnership with chef, owner and founder of Milk Bar, […]
This summer, Kellogg’s Frosted Flakes is celebrating young athletes who play their sports with character, personality and a spirit of fun through the brand’s “Show Your Stripes” program. Last week, Kellogg’s Frosted Flakes hosted a special event at Citi Field that brought 60 Little League players face-to-face with pro football wide receiver Victor Cruz and […]
When Sylvia Yoo moved back to Los Angeles from New York, she realized that there was an ice-cream boom in the state. As she had dreams of coming up with her own ice-cream business, she knew that she had to make her product stand out. Drawing inspiration from the shops Churros Calientes in Los Angeles […]
Starbucks and Arizona State University (ASU) announced the Starbucks College Achievement Plan, a powerful, first-of-its-kind program designed to unleash lifetime opportunity for thousands of eligible part-time and full-time U.S. partners (employees). Starbucks chairman, president and ceo Howard Schultz will host the first Partner Family Forum in the U.S. in New York’s Tmes Center and will join ASU […]
How often do you scrutinize your burgers or tacos and checked if your orders indeed stack up to its photogenic counterpart as advertised on ads? In their newly-released prank video, YouTube comedy channel Mediocre Films, put fast food chains to the test of producing food that are as aesthetically-pleasing as shown on their ads. Watch […]
Heineken announced their second installment of the brand’s “Friends + Family” (#HKNFF) program – a seasonal, multi-city tour highlighting cultural events with local tastemakers in New York City, Atlanta, Chicago, Washington D.C., Houston and Philadelphia. The 2014 “Friends + Family” series hosts will include: creative director and designer, Va$htie Kola (New York); Revolt Marketing executive, […]
New York Times best-selling author, Emmy nominated TV personality and board-certified emergency medicine physician, Dr. Travis Stork, is partnering with Kellogg’s to educate families about the importance of breakfast and the positive nutrition they can get from a simple bowl of Kellogg’s cereal and milk. Kellogg’s will work to help families cut through the nutrition […]
In time for the warm summer season, Godiva Chocolatier announces, the nationwide launch in the USA, of its rich and creamy Soft Serve in three delicious flavors: Dark Chocolate, White Chocolate Vanilla Bean and Swirl. Godiva’s Soft Serve elevates this frozen treat experience by incorporating authentic, premium Belgian ingredients that will be sure to create memorable […]
PepsiCo’s SoBe is reigniting its bold lifestyle spirit through a new Go Flavorfully marketing campaign. As part of this campaign, SoBe will hearken back to its surfing roots by welcoming professional surfer Sebastian ‘Seabass’ Zietz as its new brand ambassador. The new campaign and partnership with Seabass, widely regarded as one of the most talented […]