Delivery website Seamless has taken off across the country, on college campuses and in major cities—especially New York City, where people are always on the move and always hungry for some delivery. The brand’s most recent New York-based campaign from BBH plays up the city’s eating culture. “New York is such a unique place. It’s […]
Oscar Mayer’s love for bacon has taken a romantic turn, as 360i unveiled Sizzl, an actual dating app built for people who dig on swine (which is to say, almost everybody). You download the app, specify your bacon preferences in a customizable profile, upload photos and start swiping your greasy digits through pics of local […]
Dramatic changes in demographics, lifestyles, and eating patterns are creating new opportunities for food and beverage packaging. Among the demographic mega-trends feeding into package development are changing population distribution, fewer married couples and more people living alone, smaller household size, and multi-generational households, according to market research publisher Packaged Facts in the report Food and […]
Global icon and Haig Club business partner David Beckham and long-time friend and entrepreneur Simon Fuller hosted a star-studded private event for Haig Club Single Grain Scotch Whisky in Miami on September 15. The event marks the second in a series of extraordinary pop-up experiences in stylish cities around the globe where Diageo’s Haig Club […]
Jim Beam officially announces a new partnership with Snapchat, becoming the first whisky brand to leverage the app for marketing efforts. Beginning immediately, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the US through the […]
New Obi Probiotic Soda is on a mission to make healthy choices affordable and fun. Made from live, probiotic water kefir, organic juices and organic stevia, each 12-oz. bottle of Obi contains billions of beneficial probiotics and less than 20 calories with two to five grams of natural sugar, but tastes just like a delicious […]
Tequila brand Jose Cuervo is throwing it back with a spot that commemorates The Rolling Stones 1972 tour. Created by McCann New York, the video takes place on the band’s tour plane, ‘The Lapping Tongue,’ and shows a bartender passing around cocktails filled with Jose Cuervo. According to the agency, the video is actually based […]
Tenth and Blake, the craft and import division of MillerCoors, announced an agreement to acquire a majority interest in Saint Archer Brewing Company. Founded in San Diego in 2013 by a talented group of entrepreneurs, artists, skateboarders and surfers, Saint Archer brews an award-winning range of ales including Blonde Ale, IPA, White Ale and Pale […]
To launch its second season as an Official Sponsor of the NFL, Skittles candy has vowed to “Make Game Day Awesomer” by ensuring fans everywhere have plenty of Skittles to last the season. Skittles’ biggest fan, Seattle Seahawks All-Pro running back Marshawn Lynch, appeared on the home shopping television network EVINE Live to give NFL […]
As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor Bacardí rum, Grey Goose vodka and Martini vermouth with the 2015 Women’s Choice Award seal as “America’s Most Recommended” rum, vodka and vermouth. This award designation is based on a national survey of thousands of women across the United States who were […]