In a full-page “open letter” in the New York Times and Chicago Tribune, Burger King proposes to their competitor, McDonald’s, that they collaborate on a joint burger for world peace. The collaboration aims to “get the world talking” about Peace One Day, a non-profit that is lobbying to designate 21 September as Peace Day. Since […]
Godiva Chocolatier’s global ambassador and tennis star, Caroline Wozniacki, made a special appearance at the MetLife Godiva boutique, where she worked on her “serve” by promoting the brand’s Soft Serve, as well as announced a tennis-inspired gift with purchase program, in advance of her appearance at the US Open. “I’ve always been a big fan […]
San Francisco brewer 21st Amendment has taken a swig out the breakfast craze, that includes Count Chocula beer and HefeWheaties, with its creation of Toaster Pastry, an ode to Pop-Tarts. Fortune reports that the Indian Red Ale was made to honor the former Kellogg Co. factory that used to operate at the site of the […]
Just in time for NFL Kickoff, Bud Light – the Official Beer of the NFL – is introducing 28 new team-specific cans. Bud Light worked closely with its 28 NFL team partners to create the new team can designs for the 2015-2016 season. Each design features a customized scroll message that speaks directly to each […]
Mountain Dew has created a virtual reality experience for Nascar fans featuring professional racecar driver Dale Earnhardt Jr. that gives viewers the chance to see what it’s like to be in the driver’s seat at Bristol Motor Speedway in Tennessee. This is the soda brand’s third time leveraging virtual reality technology to try and appeal […]
The company behind New York’s Morris Food Truck has undergone a rebrand to create a platform for growth that will allow it to spin out new brand ventures. Founded in 2011 the New York-based grilled cheese truck has worked with design and branding agency Pearlfisher to establish Morris – the name of founder Mike Jacober’s […]
The California Milk Advisory Board (CMAB) has collaborated with Deutsch to launch a new campaign ‘Return to Real’, marking a new focus in the company’s marketing strategy from the previous Happy Cows campaign. Using real California dairy farmers, the campaign includes four TV spots, an interactive long form online video, digital banners and a robust […]
Domino’s Pizza knows that customers, even celebrities, want to be able to order their pizzas from anywhere, at any time, on any device. Domino’s newest TV campaign, which begins today, features Eva Longoria, Sarah Hyland, Richard Sherman, Clark Gregg, and their favourite ways to order, using Domino’s AnyWare. “Thanks to the AnyWare suite of technology, […]
Chicken chain KFC has unleashed a new ad campaign featuring ‘Saturday Night Live’ veteran Norm MacDonald as brand founder (and mascot) Colonel Sanders. Four new slots to air during autumn from Wieden + Kennedy underline the $5 (or $20) Fill Up meal and the “reboot” of the iconic mascot. Kevin Hochman, chief marketing officer KFC […]
Müller yogurt is calling for time-starved moms to treat themselves to a moment – and a snack – all their own with new dessert inspired flavours. New Müller Dessert Inspired yogurt varieties feature creamy, signature Müller yogurt on top of a layer of fruit or caramel sauce and are served with scrumptious crunchy goodies on the […]