Advertisers in Brazil are laying claim to a bizarrely specific milestone: the first energy drink containing video game files encoded in DNA molecules. The sci-fi feat was accomplished as part of a campaign from AKQA Sao Paulo in which the agency hired DNA data storage startup Helixworks to translate a trove of data on Ubisoft’s […]
Alex Hunter is one of the most popular young football players today. The grandson of a famous British player in the 1960s, the teenager is trying to break through in the storied English Premier League. Millions followed his story last year as he began to make a name for himself—even though he’s not a real […]
KFC has been on a roll of late—there was its limited edition line of accessories and home goods, followed by its inedible US$20,000 ‘Zinger’ burger that ending up getting sold to vegans. Now, KFC India has teamed up with Mountain Dew to launch a special edition bluetooth game controller using KFC’s to-go chicken box. The ‘Game Controller 2.0’ houses your […]
Coca-Cola is unveiling the next step in its global partnership with Ubisoft with the launch of unique content available via the new mobile game Just Dance Now. The content will be available for free via QR codes on 250ml cans of ‘Coca-Cola’, ‘Diet Coke’ and ‘Coke Zero’. The mobile game will be downloadable for free […]
Imagine a game where the winner not only earns the bragging right, but also a glass of ice cold beer. Well that is exactly what the creative minds at McKinney have thought of, for the latest concept for Big Boss Brewing Company. Called the ‘Beercade’, the retro-style arcade game dispenses free beer to the winners […]