Lipton Ice Tea Helps Aussies ‘Beat the Heat’ in New Snapchat Campaign

Lipton Ice Tea Helps Aussies ‘Beat the Heat’ in New Snapchat Campaign

In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees.  Ads are served […]

Heineken Attempts to Interrupt New Yorkers’ Routine with Mystery Payphone Caller

Heineken Attempts to Interrupt New Yorkers’ Routine with Mystery Payphone Caller

A payphone on the streets of New York rings and a passer-by tentatively picks it up. “Listen, I’m inviting you to come across the street,” says the emotionless voice. “That’s terrifying,” the pedestrian answers, unknowingly turning down an invitation to appear on-stage with a renowned US comedian, in a stunt for Heineken. The beer brand […]

McDonald’s Reveals How Its Chicken McNuggets Are Made

McDonald’s Reveals How Its Chicken McNuggets Are Made

To prove that its chicken McNuggets are not made from the pink goop we’ve seen on the internet, McDonald’s Canada released a behind-the-scenes video of its nugget-production facility in Ontario, Canada. According to the video, the McNuggets are actually made from fresh chicken breast meat. The chicken breast is first ground up together with chicken […]

Arsenal’s Jack Wilshere Stars in Weetabix Campaign

Arsenal’s Jack Wilshere Stars in Weetabix Campaign

Weetabix has launched a campaign starring Jack Wilshere, the Arsenal and England footballer, Rebecca Adlington, the double Olympic gold medallist swimmer, and Jason Kenny, the triple Olympic gold medal-winning track cyclist. The campaign will include three online documentaries featuring Wilshere, Adlington and Kenny’s mothers talking about how important eating healthily was when the sports stars […]

Coca-Cola’s Heart-Warming Video Shows That It’s A Small World After All

The latest advertisement in Coca-Cola’s ‘Open Happiness’ campaign aims to help resolve the long-standing conflict between India and Pakistan. Directed by American advertising company Leo Burnett, the video features two vending machines, equipped with webcams and touchscreens, in India and Pakistan. In the heart-warming video, participants get a free can of soda if they engage in […]