Family (and friends) have helped the ethical and sustainable coffee pioneers Cafédirect launch their latest product; a small-batch roasted range exclusively created for Waitrose that continues Cafédirect’s journey towards being the ‘Ridiculously Good’ coffee company. The premium Organic and Fairtrade speciality coffees not only champion emerging New World origins and follow the Cafédirect principles of donating 50% of […]
New-world Vermouth brand Regal Rogue has launched a social media marketing push as it rolls out into Waitrose stores and begins its planned international expansion. The craft vermouth brand, which launched in Australia in 2011 and UK in 2014, has just launched in the US and over the next six months, will launch in Denmark, […]
Hot on the heels from gaining distribution in 200 Waitrose stores (as of March 26th), craft soft drinks brand Dalston’s has just launched three flavours and got a new look. It all follows a solid year of growth for the young East London company – also helped by winning distribution via Ocado, Whole Foods Market […]
Merchant Gourmet, the market-leading healthy pulses, grains, seeds and nuts brand, has announced a partnership with Waitrose to bring shoppers in Salisbury an exclusive healthy eating pop-up counter. For a limited time, foodies and fans of the Merchant Gourmet range will be able to visit the Grain & Graze counter for healthy and delicious food […]
Waitrose is putting community spirit at the heart of its Christmas campaign this year with a beautifully crafted film shot in black and white. The ad, devised by adam&eveDDB, is set in a remote pub in the Yorkshire Dales, where local villagers gather for a drink on Christmas morning. When a terrible snow storm hits […]
Fuller, Smith & Turner P.L.C., the London brewer and premium pub company, has released its 2017 edition of Vintage Ale, the annual limited-edition brew made using this year’s cream of the crop when it comes to ingredients. All bottles are individually numbered and will be available from Fuller’s Brewery Shop in Chiswick, online at https://shop.fullers.co.uk/products/vintage-ale-2017 […]
Leading chilled soup retail brand GLORIOUS! Soups launched its first virtual reality (VR) pop-up, the world’s first wellness shed, by inviting the co-founders of Mindful Chef to try it out. Myles Hopper and Giles Humphries were the first people to test the novel concept of VR mindfulness at the event yesterday. GLORIOUS! created a […]
Bio-tiful Dairy, the UK’s category-leading Kefir brand, is now available in Waitrose, having secured listings with 150 stores UK-wide. Available from the 31st July in 250ml bottles, Bio-tiful Dairy will launch an exclusive Raspberry Kefir Smoothie with the upmarket retail giant, accompanying Bio-tiful Dairy’s Original Kefir and Morello Cherry Kefir Smoothie on Waitrose shelves. The […]
Lindahls, the leading Swedish quark brand, is launching a range of products in Waitrose, with design by Hornall Anderson. Quark, a type of fresh dairy product, is extremely popular in Northern Europe, and is seen as a huge opportunity in the UK. It is natural, high in protein and fat free, as well as healthy, […]
adam&eveDDB presents the Waitrose 2016 Christmas advertising campaign, Coming Home. The film went live on Sunday, 13th of November. It’s the story of the nation’s favourite bird, the robin. Based on the real-life migration of a Scandinavian robin, the film sees a courageous, young and fully CG robin undertake an epic journey across mountains and […]
