W+K Shanghai Brings Colonel Sanders Back to China with Freshly Ground Coffee

W+K Shanghai Brings Colonel Sanders Back to China with Freshly Ground Coffee

KFC started serving freshly ground coffee across the country in 2016, but people didn’t believe KFC was truly serious about coffee. For KFC’s 30th anniversary, Wieden+Kennedy (W+K) Shanghai brought Colonel Sanders back to China with freshly ground coffee and a Kentucky bluegrass musical that hijacked one of China’s most recognizable folk songs. W+K redesigned KFC’s […]

Tyrrells Bags First-Ever TV Ad Campaign with Eccentric ‘Absurdly Good’ Push

Tyrrells Bags First-Ever TV Ad Campaign with Eccentric ‘Absurdly Good’ Push

Snack brand Tyrrells is embracing the preposterous for its first ever television ad campaign, a £2.5m promotion supported by video on demand, outdoor and social media. Taglined ‘It’s absurd what we do before Tyrrells gets to you’ the wacky push gives life to the idiosyncratic black and white figures which grace its packets of crisps by giving them a […]

Bud Light Imagines What It Would Be Like To Have Your Own Personal Beer Vendor

Bud Light Imagines What It Would Be Like To Have Your Own Personal Beer Vendor

Ever wonder what it would be like to have your own personal beer vendor following you around? Turns out it’s not as great as you might think. Bud Light explores the absurd idea in its first broadcast ad of the NFL season, from agency Wieden+Kennedy New York. “Vendor” opens on a guy telling his friend […]

KFC’s New Colonel Ray Liotta Finds Himself Torn Between Two Signature Flavours

KFC’s New Colonel Ray Liotta Finds Himself Torn Between Two Signature Flavours

In keeping with the brand’s rotating cast of unexpected celebrities portraying iconic founder Colonel Harland Sanders, Kentucky Fried Chicken (KFC) announced the brand has tapped actor Ray Liotta, known for his iconic role in “Goodfellas” and currently the star of NBC’s “Shades of Blue,” as its new Colonel. Like a house divided on game day, the latest Colonel can’t […]

Wieden+Kennedy Portland Honours KFC’s Giant Chicken in Georgia with an Animated Film

Wieden+Kennedy Portland Honours KFC’s Giant Chicken in Georgia with an Animated Film

Wieden+Kennedy (W+K) Portland has teamed up with Awesome Inc to launch a short film ‘Big Chicken. Small Movie.’ The animated short pays homage to Marietta, Georgia’s beloved 56-foot-tall steel fowl. In the film, a young boy who’s a bit of an outcast finds a friend in the gigantic steel chicken, and they go on an […]

AB InBev Invites Britain to Keep it Bud Light with W+K London

AB InBev Invites Britain to Keep it Bud Light with W+K London

AB InBev is bringing America’s number one beer brand to British shores, marking its biggest ever brand campaign in the UK. Following three-months of experiential and influencer activity to ‘tease’ the launch, Bud Light will land in the UK with a national out-of-home and digital campaign from 13th March, reminding the nation’s beer-lovers to keep […]

W+K London Strikes a Deal with Mother Nature in New Arla Organic Campaign

W+K London Strikes a Deal with Mother Nature in New Arla Organic Campaign

Wieden+Kennedy London releases a new campaign for Arla Organic Farm Milk, the first branded organic product released in the UK by Arla, the farmer-owned dairy company. The campaign film dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this […]

Coca-Cola and Sprite’s New Brand Identity Makes Super Bowl Debut

Coca-Cola and Sprite’s New Brand Identity Makes Super Bowl Debut

February 5 marked two “firsts” for The Coca-Cola Company. Coca-Cola’s One Brand strategy was brought in the spotlight in 2017, with Coca-Cola, Coke Zero and Coca-Cola Life together as one portfolio offering for the first time during a Super Bowl broadcast. The ad, called “Love Story,” reinforced to hundreds of millions of viewers that an ice-cold […]

W+K London Gets Festive For New Lurpak Packaging

W+K London Gets Festive For New Lurpak Packaging

Christmas cooks and bakers rejoice: for the first time in their history, Lurpak have shaken up their iconic packaging to spread the festive cheer this holiday season. On shelves now, the butter giant put their trust in Wieden+Kennedy London to make the bold change from their familiar packaging to remind cooks everywhere that “Christmas Deserves […]

W+K Shanghai Redefines the Infomercial in New Corona Campaign

W+K Shanghai Redefines the Infomercial in New Corona Campaign

During Single-Day (November 11) in China, most brands will compete against each other by lowering prices of their products or give away gimmicky gifts, only aiming to stimulate peoples impulse spend. In 2016, Corona, as a premium import beer brand, did the opposite of everyone else; they decided not to join the “price war”, but […]