During the Winter 2018 Olympics in South Korea, Coca-Cola will be running an adorable, mixed-media tale reminding viewers that in other parts of the world, where temperatures aren’t so frigid, an ice cold Coke can help beat the heat. A new ad from Wieden & Kennedy depicts sweaty denizens in a concrete jungle, who guzzle […]
That was fast. Earlier this week the CEO of Hershey, Michele Buck told Fortune she wanted to take the company beyond chocolate and turn it into an “innovation snacking powerhouse”. The very next day the legacy chocolatier announced the release of its first new bar in more than two decades — and it doesn’t contain […]
Scott Wooledge, an LGBT activist, has launched a parody version of McDonald’s Cheers to Sochi website in frustration of the Olympic sponsors not condemning Russia’s anti-gay laws. The website is hosted at cheerstosochi.org and has a near identical web address to the McDonald’s website URL and aims to act as a resource for people to confront the […]
https://www.youtube.com/watch?v=Aw9pSiSXWro For dads looking to connect with their daughters, it might be as easy as a game of catch or an afternoon on the ski slopes. A new Kellogg’s Frosted Flakes survey reveals that sports are a primary way for dads to bond with their daughters. As the Sochi 2014 Olympic Winter Games approach, Frosted […]
With only 50 days until Team USA competes at the Sochi 2014 Olympic Winter Games, Kellogg’s announced that Team Kellogg’s, a group of Olympic and Paralympic athletes and hopefuls, will be featured on specially-marked products, starting in late December. Following the success of the highly popular athlete boxes from the 2012 Olympic Games, Kellogg’s is […]
As excitement builds for the world’s biggest winter sports event in February, there are two stories about athletes that already stand out. The first is a tale of fearlessness and perseverance. The second is one of determination and redemption. https://www.youtube.com/watch?v=PESErrYvC9c Both are stories that show how drive and ambition are built with the power of […]