Black Tower appoints YesMore as lead global agency

Black Tower appoints YesMore as lead global agency

German wine brand Black Tower has appointed drinks marketing specialist YesMore  as its lead global creative and marketing agency. The wine, famous for its black bottle, is Germany’s biggest exported wine brand, and 45 per cent of its sales are in the UK.  YesMore drinks marketing agency will lead on global strategy and creative, organic and […]

How should pubs and bars be communicating as they open up?

By Tom Harvey, co-founder, YesMore drinks marketing specialists

How should pubs and bars be communicating as they open up?

Reopening bars and restaurants in a world where a deadly virus spreads in close contact and indoor spaces… Well, it’s a challenge to say the least.  However, as infection rates drop, many venues are beginning to reopen in some form – mostly for outdoor dining, at the moment.  So what do venues need to bear […]

Comment on bars, restaurants etc closing – by industry expert Tom Harvey

Tom Harvey, co-founder YesMore, drinks and hospitality marketing agency

Comment on bars, restaurants etc closing – by industry expert Tom Harvey

“There is no doubt that closing pubs, restaurants and cafes in the UK will have a devastating effect on jobs, livelihoods, community and the high street for many months and possibly years to come. Many high street eateries and bars are already struggling, so this could well be the final nail in the coffin for […]

New Research from YesMore and Hype Collective Reveals the Truth About Student Drinking Habits in the UK

New Research from YesMore and Hype Collective Reveals  the Truth About Student Drinking Habits in the UK

Reports of the sober student are wide of the mark, according to a major study of UK students by alcohol marketing experts YesMore Agency and student marketing specialists Hype Collective. The research spanned seven focus groups at universities across the country and a follow up survey of 1000 further interviewees. The research was also informed […]

Speyburn Launches US Gifting Campaign in the Run up to Christmas by YesMore

Speyburn Launches US Gifting Campaign in the Run up to Christmas by YesMore

Scottish Speyside malt whisky brand, Speyburn, has launched a campaign on social media, supported by email marketing and in-store activation, to promote its whisky as the ideal gift in the run up to Christmas. The ‘Whisky for Every Wishlist’ campaign is supported by a social media campaign by specialist alcohol marketing agency YesMore with the […]

Regal Rogue Launches Major Social Media Marketing Push as it Lists in Waitrose, Expands into New Markets

Regal Rogue Launches Major Social Media Marketing Push as it Lists in Waitrose, Expands into New Markets

New-world Vermouth brand Regal Rogue has launched a social media marketing push as it rolls out into Waitrose stores and begins its planned international expansion. The craft vermouth brand, which launched in Australia in 2011 and UK in 2014, has just launched in the US and over the next six months, will launch in Denmark, […]