Sprite & LeBron James Reward Dedicated Individuals Who Change The Game

Sprite & LeBron James Reward Dedicated Individuals Who Change The Game

For over a decade, LeBron James has made a massive impact on the basketball court, and this summer, he is partnering with Sprite to change the game off the court for four deserving fans. Through the Sprite 6 Mix by LeBron James #ChangeTheGame contest, Sprite will award an aspiring musician, a visual artist, an entrepreneur […]

Heineken’s “The Odyssey” Campaign to Show That Every Man is Legendary

Heineken’s “The Odyssey” Campaign to Show That Every Man is Legendary

This week Heineken unveiled its latest global television ad campaign in the U.S., “The Odyssey,” celebrating the premise that every man is legendary at something. For the first time in its history, the premium beer brand has cast men with “unique skills” in its TVC to play the central protagonists. The ad follows the main […]

George Clooney & Matt Damon Spar in Nespresso Spot

George Clooney & Matt Damon Spar in Nespresso Spot

Nespresso has called on Hollywood A-listers George Clooney and Matt Damon to help launch its new digital platform, run in partnership with Google and YouTube. “This partnership is not just about a TV campaign,” explained Jean-Marc Duvoisin, CEO of Nestlé Nespresso S.A. “This leap forward in our brand strategy is about giving coffee lovers the chance […]

Nespresso Signs Up As YouTube ‘Brand Content Partner’

Nespresso Signs Up As YouTube ‘Brand Content Partner’

YouTube is moving ahead with the message that ‘brands should act as publishers’ in Europe, signing up Nespresso as its debut brand partner here, after earlier pilot schemes in the US. Speaking at YouTube’s Brandcast event earlier this week, Dan Cobley, Google’s UK MD, told attendees Nespresso would be the first European partner for the […]

Skittles Figurines: The YouTube Experience

DDB Chicago just launched the above wonderful interactive YouTube experience for Skittles, celled Figurines. The ad starts off just like a normal crazy Skittles ad, but then you are invited to smash figurines standing on a table. Each figurine has a different story. Try it out by watching the video above and picking a figurine of […]

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