The Macallan Teams with Baptiste & Bottle for an Exclusive VR Cocktail Experience

Baptiste & Bottle of The Conrad Hotel in Chicago and The Macallan have collaborated to create the ultimate Rare Journey cocktail experience that will transport guests to The Macallan Cooperage in Scotland.

Launched on July 27th, the $95 cocktail explains the symbiotic relationship between scotch whisky and sherry through the senses and a virtual reality cocktail experience.

Guests begin with a shallow box laid out in front of them, which is then filled with items that tell The Macallan story. Three empty glasses await liquid and explanation by Baptiste & Bottle’s beverage director, Michael Fawthrop.

The experience kicks off when guests put on the virtual reality headset, and are transported to the distillery. During the trip, they will see the entire whisky process and other highlights.

Michael will then create the cocktail and pour it into special glassware that can uniquely house an ounce and a half of liquid without releasing alcohol vapors – allowing guests the opportunity to only experience the aromas of sherry and scotch. By the time the virtual trip is complete, the cocktail is waiting for the guest to enjoy.

Source: The Macallan

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