Tick Tock Decaf Black Tea: More Flavour, Less Caffeine

Tick Tock, one of the UK’s most iconic tea brands has partnered with creative agency Only Now to help launch their first ever decaffeinated black tea. This new blend offers the robust flavour of traditional black tea, perfect for those who crave the taste with less caffeine.

The packaging needed to stand out as a new offer from the brand while staying true to the Tick Tock family. Only Now’s vibrant design does just that, mixing bright colours, pattern and bold 1930s inspired typography, nodding to Tick Tock’s heritage while creating a modern and appealing look with strong shelf presence. Layered typography adds depth and flavour, with a feeling of movement that captures Tick Tock’s playful personality. Additionally, Tick Tock’s red and blue brand colours were flipped, placing more emphasis on the blue, a category cue within the decaf segment.

“We’re excited to launch Tick Tock Decaf and collaborating with Only Now has allowed us to craft a design that not only stands out but also feels like a natural extension of the Tick Tock family.” Says Nadia Morse, Commercial Director at Tick Tock.

Tick Tock Decaf is now available at Sainsbury’s, Waitrose, Ocado and Tick Tock’s website, providing a delicious and decaffeinated alternative for tea lovers everywhere.

Source: Only Now

  Beverage, Launch, Marketing, Non Alcoholic, Only Now, Packaging, tea, Tick Tock, Tick Tock Decaf