Uber, the taxi and food delivery app, has created a dining experience at the top of a double decker bus at South by Southwest in Austin, Texas, to promote its Visa card.
The activation worked with chef Nic Yanes to create a menu that reflects Austin’s neighbourhoods with flavours including Thai, Japanese, Chinese, Tex-Mex and Italian.
The “Uber ride-and-dine” was aimed at frequent users of the app and ran from 9 March to 11 March. The activation was created by Manifold. Uber will launch its Visa card in November and it will offer rewards on dining, travel and online purchases.
Source: Campaign Live
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