Vegemite Puts Australia on Toast in ‘Tastes Like Australia’ Campaign

As part of Vegemite’s ‘Tastes Like Australia’ campaign, a new promotion launches in Woolworths, where Vegemite are giving away unique limited edition toast stencils with the purchase of any Vegemite product.

Ben Couzens, chief creative tinker at Thinkerbell, the agency behind the promotion said: “We’ve created a product that is designed to make spreading Vegemite on toast fun, but also to ensure that kids use plenty of it.”

Matt Gray, marketing manager, Vegemite added: “Vegemite is one of the riches sources of B Vitamins, so any way we can encourage kids to enjoy more Vegemite for breakfast, lunch and tea is a good thing. We hope that these stencils bring fun and joy to the family breakfast table for many years to come.”

There are three limited edition stencils to collect featuring iconic Aussie animals; Emu, Kangaroo & Koala. Available now at Woolworths while stocks last.

Source: Campaign Brief

  Australia, Campaign, Food, Marketing, Promotion, Retail, Tastes Like Australia, Thinkerbell, Toast, Vegemite, Vegemite Stencils, Woolworths