Stella Artois is to roll out a new campaign for its Cidre brand directed by Wim Wenders, who was behind the classic love story Wings of Desire.
The latest campaign, ‘The Simple Life’, aims to place a focus on both quality and craftsmanship for the Cidre premium product and features cinematography by Anthony Dod Mantle, who won an Oscar for his work on Slumdog Millionaire and also shot Dredd, released last year.
Featured within the campaign is Stella Artois Cidre’s Belgian provenance in an attempt to depict the ‘stylish lifestyle’ of Le President and his love of the fine things, such as premium apple and pear cider.
Andy Logan, marketing manager at Stella Artois Cidre, commented:
“We are delighted to have been able to work with Wim Wenders to produce an advert which again reminds consumers that Stella Artois Cidre is the most sophisticated cider; carefully crafted and presented like no others.”
Created by Mother London, both a 30 and 40-second version of the advert will appear on TV until August, while a 60-second spot will run in cinemas over the same period.
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