Greggs launch new campaign

One of UK’s leading bakery chain, Greggs made its return to British television after a long hiatus. The bakery group has invested more than £1 million in a new marketing campaign that includes its first TV ad in two years. The ad, which was created by advertising agency Gratterpalm, was launched on January 16 and is […]

Mars amongst top 100 companies to work for

Mars amongst top 100 companies to work for

Mars Incorporated has been ranked 95 on the FORTUNE 100 Best Companies to Work For list. The annual ranking compiled by ‘Great Place to Work’ Institute includes the most admired businesses as recognized by employees. The list, announced by FORTUNE and featured in the February edition of its magazine, honoured the top 100 companies to […]

The New Tea 2030 Project

The New Tea 2030 Project

Some of the leading names in the Tea industry have joined an alliance to address sustainability issues in the industry. The Tea 2030 project will be facilitated and managed by global sustainability non-profit Forum for the Future. Companies like Tata Global Beverages, Unilever, Yorkshire Tea and Finlays have backed this initiative. Other participants also include […]

McDonald’s Launches TrackMyMacca’s

McDonald’s enjoyed a landmark moment today as they launched their first ever app in Australia. Developed by DDB Australia, ‘TrackMyMacca’s’ takes its users ‘behind the scenes’ of their meal, showing them where their food has come from. It uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. (Find […]

Best Pizza Box Team Launches Innovative Pizza Box

After securing patent rights in 8 European countries and a Notice of Allowance for its US patent, Windshield Marketing revealed a breakthrough pizza box design to the World today. The new pizza box, called “ZABOXTM” was publicized through a new website and a series of interactive YouTube video commercials that begin today. The website, www.bestpizzabox.com, […]

Wingstop Scores 9 Consecutive Years of Same Store Sales Increases

Wingstop Scores 9 Consecutive Years of Same Store Sales Increases

Wingstop soared to new heights in 2012 – opening 57 new restaurants and achieving a record nine consecutive years of same store sales increases. The 550-unit concept’s same store sales for the fourth quarter increased 15.8 percent over the same quarter last year, and 13.7 percent for fiscal year 2012. “A lot of concepts reach […]

Coca-Cola Tackles Obesity In New Campaign

Coca-Cola beverages have launched a new advertising campaign addressing, for the first time, the problem of obesity and their part in it. A two-minute video titled ‘Coming Together’ aired on US television earlier this week, reminding viewers that all calories count in weight management, including those that come from the company. The ad then goes […]

Red Mango celebrates record growth in 2012

Red Mango celebrates record growth in 2012

Red Mango, one of America’s fastest-growing frozen yogurt and smoothies chains, enjoyed a record year for franchise development in 2012 and expanded the chain to more than 210 open stores. Domestically, the company awarded agreements for 74 new locations and added the states of Kentucky, Maine, Mississippi and New Mexico to the roster. International growth […]

It’s FAB season again!

It’s FAB season again!

The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]

Effectiveness of Change4Life’s new Campaign

A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling.

Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. These figures […]