Budweiser’s Blind Taste Test Pranks People Into Drinking Its Beer

At the recent New York City Beer Week, Budweiser conducted a blind taste test where it fooled people into drinking its beer.

The prank was orchestrated by Vayner Media, who invited hip young people to a sneak peek of a new Brooklyn bar before it opened its doors to the public.

During the event, they were given a smooth, crisp “aged beechwood” lager “brewed from a 139-year-old recipe” on tap to sample.

Their nods of approval quickly turned to surprise when they realized the drink they were imbibing wasn’t craft beer, but ordinary Budweiser.

  #ThisBudsForYou, 2015, Alcohol, Beverage, Budweiser, Marketing, New York City Beer Week, Prank, Promotion, Vayner Media