McCain Uses the Power of Digital Outdoor to Say Every Day is Beer Batter Chip Day

Every day is beer batter chip day according to McCain, who has engaged APN Outdoor’s Elite Screens across the eastern seaboard for their latest campaign, encouraging Aussies to make every day special with Beer Batter Chips.

The campaign was created in conjunction with media agency, Carat, and out of home specialists, Posterscope.

McCain has utilised multiple creative variations for each day of the week which are fed in automatically through APN Outdoor’s integrated serving platform, adding a personalised element to the message.

Mark Fairhurst, GM of Sales – APN Outdoor said: “This campaign effectively uses simple digital capability to increase cut-through. Integrating contextual relevance into a brand’s message; be that related to the location, weather, time or as in this case the weekday itself, adds another element of relatability, and as a chip-lover myself I would have to agree with the sentiment that every day is indeed Beer Batter Chip day.”

Source: Campaign Brief

  Advertising, APN Outdoor, Australia, Beer Batter Chips, Campaign, Carat, Digital, Food, McCain, OOH, Posterscope