Bud Light is expanding its popular citrus peels portfolio with new Bud Light Lemon Tea. The new innovation is a light lager brewed with real lemon peels and aged over real black tea leaves to give the beer its distinct flavour profile.
Bud Light Lemon Tea complements the already popular Bud Lime and last year’s number one new beer innovation, Bud Light Orange which are also brewed with real lime and orange peels.
“As the number one selling beer in America, it is important for us to continue to innovate and bring consumers the types of products they are demanding. We saw the success of Bud Light Lime and Orange last summer and wanted to bring another beer into our portfolio that uses real lemon peels and tea leaves in the brewing process,” said Andy Goeler, Vice President of Marketing for Bud Light. “Bud Light Lemon Tea is a product that we think consumers are going to love this summer. Its unique taste profile is something we think is going to help attract new people to the Bud Light family.”
Earlier in 2019, Bud Light debuted a comprehensive ingredients label on its packaging that was followed by Bud Light Lime and Bud Light Orange shortly thereafter.
As a continuation of Bud Light’s commitment to transparency, Bud Light Lemon Tea will also include an ingredients and serving facts label on its packaging, as well as have icons that highlight that it is brewed with no corn syrup and no artificial flavours.
Bud Light Lemon Tea will be a seasonal offering and is available US-wide starting April 29 through September.
Source: AB InBev
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