On shelves of retailers across the UK, Funkin’s Nitro cocktails bring Espresso Martinis and Passion Fruit Martinis straight out of the bar and into the hands of the consumers, wherever they are, whatever the occasion.
Funkin’s new NPD is the first time a range of Nitro cocktails have been taken outside the cocktail bar and allows the consumer to enjoy the velvety feel created by the micro bubbles – one that is as close to the bar mix as you can get.
Nitro cocktails are crafted using nitrogen to elevate everyday favourites into a smooth lavish experience. Not only does this method improve the consistency of the drink, nitrogen also enhances the aromatics of the cocktail. Traditionally, soft creamy cocktails are created by adding egg white or milk into the mix – by using nitrogen to create this mellow finish, our top-quality nitro cocktails are 100% vegan friendly.
Red Brick Road have created the launch campaign which will run across static, digital and rail OOH as well as across large format screens at select major railway stations.
The campaign is the biggest Funkin have ever run and covers key UK cities such as; London, Manchester, Birmingham, Edinburgh, Glasgow, Liverpool, Newcastle, Leeds & Bristol.
The DOOH sites will be run in conjunction with Adylic with certain key locations featuring dynamic copy relevant to the consumer and their surroundings and the day part. The campaign will also run across social media, in-store POS and be supplemented with sampling.
“The launch of Funkin Nitro Canned Cocktails is another step towards us democratising cocktails for the nation,” explains Ben Anderson, Marketing Director at FUNKIN COCKTAILS. “Canned cocktails have notoriously been of poor quality and our flavour expertise, cocktail knowledge and nitro technology means we are bringing the best tasting, best looking cocktails to consumers no matter where they are. Our new advertising campaign with Red Brick Road will ensure that Funkin Nitro Canned Cocktails are seen by the nation during the key summer season as they are perfect for outdoor events, picnics and barbecues.”
Executive Creative Director at Red Brick Road, Matt Davis, said: “What a great creative opportunity, this is a brilliantly innovative product. We are hugely excited to create a new Following for Funkin with confident creative that will inspire people to embrace perfectly served cocktail wherever they are. What’s not to love!”
Source: Red Brick Road
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