BrandOpus has designed the branding and packaging for Twinings tea brand’s new Signature Blends range.
The consultancy describes the range, which comprises 14 teas, as ‘super-premium’ and representing ‘the pinnacle of teas and infusions’.
A gold version of the Twinings master brand logo is used throughout the branding and packaging, with each variant represented by a different colour.
An individual illustrative style for each flavor represents the inspiration behind the tea or blend.
BrandOpus created a range of jewellery box-like presentation cases for the teas, aiming to represent ‘the expertise and craft of the highly trained and hugely experienced Twinings Master Blenders.’
BrandOpus has previously worked on designs for Twinings including the Everyday Tea and Infusions ranges.
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