STOWFORD PRESS REVEALS FRESH NEW LOOK WITH BOLD REBRAND AND NATIONWIDE CAMPAIGN

Stowford Press is stepping into a fresh chapter with a striking new identity and its biggest-ever consumer marketing push, all designed to win over a new generation of cider drinkers.

Owned by fourth-generation, family-owned cidermaker Westons, the eye-catching new Stowford Press design is rolling out across UK retailers from the end of July. This is backed by a nationwide omnichannel campaign spanning OOH, social, digital, and in-store touchpoints. Meanwhile, the rebrand is planned to hit the on-trade in early 2026.

The brand revamp marks a key move in Westons’ strategy to strengthen Stowford Press’s premium positioning and unlock fresh growth opportunities for retail partners. Mainstream cider remains the biggest slice of the £1.1 billion off-trade market¹ – with cans driving that growth and shoppers increasingly trading up to more premium options within the segment. Once overlooked, premium mainstream cider is now winning with shoppers who want better quality from brands they trust.

Today’s drinkers want real quality, local provenance, and brands with a genuine story behind them – which Stowford Press is primed to take advantage of.

At the core of the refresh is a crisp, contemporary visual identity that stays true to Stowford Press’s authentic roots. The new look combines modern premium cues with craft-led details, including a refined take on its iconic press motif — now simplified and elevated as a proud symbol of the brand’s time-honoured cider-making process. The new pack also shouts loud about its biggest point of difference: every drop is made from 100% locally sourced apples grown within 50 miles of the mill.

To back the new look, Stowford Press is launching a nationwide OOH burst from 11^th August, which will reach over 9.5 million shoppers in just two weeks. Shoppers will spot the refreshed Stowford Press on roadside sites and 6-sheets outside major retailers — building brand buzz right at the entrance and priming shoppers to pick up a pack in store.

In store, disruptive displays, eye-catching POS, sharp price points and loyalty offers will keep Stowford Press front and centre, sparking trial and driving sales. 

This bold step builds on the brand’s strong growth trajectory. Stowford Press has grown sales by over 145% in the last five years, now worth £11.6 million in the off-trade alone.²

“At Westons, we don’t make cider the easy way — we make it the right way,” says Holly Chadwick, Brand Manager at Westons Cider. “Stowford Press is a perfect example of that. This new look champions our Herefordshire roots and our commitment to doing things properly but with a fresh feel that will bring new drinkers into the fold. Combined with our biggest campaign yet, we’re putting Stowford Press exactly where it belongs: top of mind, in hand, and on the shopping list.”

Founded in 1880, Westons Cider remains proudly independent, crafting award-winning ciders including Henry Westons — the UK’s number one cider SKU³  — and Old Rosie.

The new Stowford Press cans (440ml, 4 and 10 packs) land in all major multiple grocery stores nationwide from the end of July. Pint cans are also available in Co-op, Tesco Express and Sainsbury’s Local, with the refreshed identity rolling into pubs and bars from early 2026.

Source: Westons Cider

  Alcohol, Beverage, brand identity, Campaign, Design, Packaging, Rebrand, Stowford Press, Westons Cider