Midday revamps Eat Real, bringing bold flavour to healthy snacking.

We worked with PROPER SNACKS to revamp Eat Real’s brand positioning, brand identity and packaging.

As a nation of food lovers, many of us appreciate the value of good food. Yet, when it comes to snacks, we tend to accept tasty fodder or we sacrifice deliciousness for healthier options. With Eat Real, consumers no longer need to choose between deliciousness & goodness.

Our brand refresh spearheads the big shift in positioning – from health to taste. Inspired by the world of cookbooks, the new look puts flavour first, with vibrant colour, appetising photography, and a tasty tone of voice touching everything from packs to socials. Ever the challenger, Eat Real is boldly taking on the potato chip world with better-for-you snacks for every occasion.

This was a comprehensive brand refresh, encompassing brand positioning, brand identity, packaging design, tone of voice, brand world, brand photography, motion, and brand guidelines. Each aspect plays a critical role in shaping how customers perceive the brand, ensuring a cohesive and engaging experience across all touchpoints.

Love Snacking? Eat Real!