AMV BBDO creates new campaign in Russia to
encourage responsible adoption of kittens
Social media connects prospective kitten adopters with animal shelters
Whiskas, the Mars Petcare brand, is launching a campaign in Russia to raise awareness of the rising problem of kitten abandonment, and to help build an understanding of what responsible cat ownership entails. This is achieved by highlighting some of kittens’ slightly less endearing habits in a playful way. Created by AMV BBDO, the six-week […]
Online grocer Farmdrop has launched its 2020 Christmas campaign, focusing on the most forgotten critical workers of 2020: Britain’s farmers. The short, funny ads, created by Hell Yeah! focus on the fact that Britain’s farmers have been out there every day – by showing them attempting to do their job remotely; managing their teams (cows, […]
Wagamama, one of the UK’s most-loved dining experiences, has opted for a social-first strategy to launch the new editions from its celebrated menu. Created by the award-winning social media specialists, Born Social, the campaign features a number of bold, distinctive creative executions each focusing on key menu additions including Wagamama’s trio of immune-boosting juices and a […]
Seymourpowell, the London-based design and innovation company, has partnered with Suntory Beverage And Food GB&I (SBF GB&I) to carry out a substantial brand and packaging renovation across the core product ranges of its iconic British drinks brand Ribena. The project is a significant milestone as Ribena seeks to differentiate itself in the minds of consumers […]
At the end of a busy year, which has seen The Flava People continue to drive forward a rapid growth business plan, which has included team growth, a brand refresh, vibrant new packaging, development of product lines and NPD, and a new website, all whilst tackling the Coronavirus Pandemic, Neil Nugent has joined the team […]
Amcor Eco-Tite® R is a new PVDC-free, fully recyclable shrink bag for meat and cheese.
Amcor, a global leader in packaging, has today launched Eco-Tite® R in Europe, the first designed to be recycled, PVDC-free shrink bag for fresh and processed meat, poultry and some cheeses. Amcor Eco-Tite® R is designed to maximise shelf-life, maintain food safety, reduce food waste and can be recycled in existing polyethylene (PE) plastic recycling streams.* This […]
Whole Earth brings brand to life through tree planting partnership
Whole Earth, the UK’s number one peanut butter, is strengthening its partnership with the Sumatran Orangutan Society (SOS) with an on-pack and digital campaign to support reforestation in Sumatra. The awareness and action-based partnership will see the SOS logo added to jars of Whole Earth peanut butter from December, plus a pledge to plant 20,000 trees in part […]
Award-winning packaging design agency Design Activity has gone back to nature with its latest project – creating a ‘wild’ botanical design for organic drinks company Still Wild. The brainchild of food and drink enthusiast James Harrison-Allen, Still Wild produces cold-distilled spirits using hand-foraged natural botanicals from Pembrokeshire. Still Wild has been a life-long dream for Harrison-Allen, whose love […]
Luxurious milkshake brand f’real is celebrating a milestone with the installation of its 900th machine in the convenience sector. Every day a new retailer in the UK becomes a f’real stockist, installing one of the self-serve milkshake, smoothie and frappe machines and experiencing a fantastic boom in sales as a result. With many out-of-home outlets […]
The Keto snacking brand Adonis has had a complete overhaul of its branding, packaging and messaging, gaining key new retail listings in the process. Working with South West branding agency The Space Creative, Adonis have redefined their strategy and rationalised their on-pack communication to create a standout brand with a distinct personality and clarity of […]
