Nature’s Aid, award-winning experts in natural health & one of the leading global vitamin & supplement producers, have released Wild Earth – the first completely vegan & planet friendly range of vitamin & supplements, created in collaboration with Ziggurat. In keeping with a changing consumer landscape, the brand, developed by Ziggurat, is 100% vegan, biodegradable, […]
Wavemaker has been appointed by leading Italian confectionary and gum manufacturer Perfetti Van Melle to handle all the account in main markets US, China, Netherlands and India – as well as in the UK, MENA, Belgium, Turkey and Indonesia. Perfetti Van Melle is one of the world’s largest manufacturers and distributors of confectionary and gum, […]
To mark the strangest Christmas in recent history, innocent drinks and creative agency BMB have created a children’s story book that answers the big question on the lips of children around the world: given the events of 2020, how will Santa be able to visit every household, safely and without contravening government rules? innocent Drinks – A Jolly Safe […]
Irish premium hard seltzer offers consumers three flavours in a refreshing and distinct taste
Hard seltzer is low carb and gluten free and one of the fastest growing beverage categories globally
Bulmers Ireland announces the launch of Seven Summits, Ireland’s first premium, naturally produced hard seltzer. Initially available in three flavours, Seven Summits is naturally brewed providing a unique difference to other hard seltzers available today. Produced in association with the Whitewater Brewing Company, one of Ireland’s leading craft breweries, Seven Summits draws it inspiration, and its pure water, from the breath-taking seven summits […]
Of course, there are many reasons why FMCG businesses spend lots of time and money investing in, and planning, their innovation pipeline. However, we believe one of the most important strategic reasons for innovation is about the need to sustain and grow brand relevance. At Brandon we talk about relevance as ‘having a clear role in […]
PepsiCo, the global beverage, food and snack corporation, has partnered with leading creative technology studio Appetite Creative to put gamification at the heart of its graduate recruitment programme. “We worked with Agorize, the open innovation platform which connects talent and brands, to design a PepsiCo Games web based app experience,” said Jenny Stanley, MD at […]
PA Images With much of the UK being under tier 3 lockdown restrictions, Burger King has announced it will be advertising independent restaurants for free. Under tier 3 restrictions, restaurants and pubs have had to close their doors and can only remain open for takeaways. The ongoing restrictions has left many independent restaurants struggling, so […]
Pepsi MAX creative unveiled with ‘All I Want For Christmas is… 2021’ OOH, capturing the mood of the public across the festive period
Following a year that has been anything but conventional, Pepsi MAX® launched its Christmas Refreshed campaign, encouraging people to refresh their old Christmas traditions and redefine their way of celebrating this festive season. Following the energetic new TV advert that reimagines the traditional sounds of Christmas with emerging artists, Kamakaze and TrueMendous, the brand has refreshed its […]
We can’t hide from it, Brexit has happened and from 2300 hours on 31st December 2020, unless something extraordinary occurs, all movements of goods in and out of the EU will be subject to additional documentation and customs clearance, irrespective of whether or not a trade deal is reached. While many small businesses are facing […]
We Launch, an independent brand and digital agency, has unveiled a bold new identity and packaging redesign for premium tonic and mixer brand, Lixir Drinks. Working closely with the start-up’s founders across a 10-week sprint, We Launch delivered a comprehensive strategic repositioning and distinctive new suite of ownable assets which position the company’s flagship tonic product […]
