Case Study: Winner of 2 x Gold FAB Awards and Joint Winner of FABulous ( Best In Show ) Packaging Design at The 22nd FAB Awards
FAB News are looking at back at some of the outstanding projects that were awarded at the recently concluded FAB Awards. We spoke with John Lagervist, Executive Creative Director at Drama Queen Communications. Their Absolut Comeback / Recycle project won 2 x Gold FAB Awards and a joint FABulous ( Best in Show ) for […]
Burger King Finland places outdoor ads outside its competitors restaurants, promising free delivery if you set your pickup location to a McDonald’s restaurant.
Burger King turns local McDonald’s into their delivery hot-spots. Helsinkians can order out Burger King and pick up their order from their nearest McDonald’s restaurants free of charge from the 29th of June to the 1st of July. A local food delivery and takeout app Wolt (similar to UberEats) is in with the prank. “Nearly […]
Caroline Thompson-Hill has been appointed Accolade Wine’s new regional Managing Director for Europe as the company outlines its focus on the consumer and the customer. Led by an emphasis on its key channels and exciting innovations, Accolade’s vision is to be the wine company its consumers, customers and partners want to engage with the most. […]
Start-Up dog food manufacturer Walker & Drake emerge into the market with their unique ‘Cold Pressed’ dog food to take their competitors by storm.
The owners of Walker & Drake approached The Brand Nursery for help to develop their brand identity and packaging for their unique ‘Cold Pressed’ dog food. There are very few manufacturers of this type of product in the UK, and the benefits of ‘Cold Pressed’ are higher levels of nutrients compared to that of standard […]
Häagen-Dazs Germany and creative agency Space has launched a multi-channel, fashion-led campaign to further strengthen the brand’s positioning within fashion and lifestyle. The campaign, running throughout the summer, highlights two new Häagen-Dazs flavours within the Fruit Obsessions range; Zesty Lemon & Mandarin and Juicy White Peach & Raspberry. Building on the brand’s new global idea […]
Pernod Ricard Netherlands and social first marketing agency GoSpooky have launched an OOH-activated Snapchat AR game, in celebration of Malibu’s new summer flavor Malibu Lime. These interactive gamified AR lenses, part of the summer campaign “A Bit of Sunshine”, are Malibu’s response to the rapidly growing role of augmented reality in the lives of digital natives. […]
Biotiful Dairy, known for being the UK’s No.1 in gut-friendly kefir drinks and snacks, today announces the launch of Kefir ice cream. The newest addition to the brands growing product portfolio, sees the kefir experts enter the frozen category for the first time. Three variants; Vanilla, Chocolate and Cherry, are available from this month in […]
Award-winning Cornish agency Kingdom & Sparrow have been working with 7-year old Launceston brewery, Firebrand Brewing Co., developing a fresh new look for their brand. The challenge was to transform them from a local brewery to Cornish craft experts. Relaxed, outdoor gatherings have always been a big part of Firebrand – think smokey barbeques and […]
Coca-Cola European Partners (CCEP) reveal a brand-new campaign from Diet Coke. ‘Give Yourself a Diet Coke Break’ is inviting people to take a moment to refresh and be kind to themselves with a little break. Launching at the end of June, the first phase of the campaign will run for five weeks and feature on TV, […]
Since it became compulsory for the public to wear face masks on public transport, thousands of Londoners have quickly become intimate with the facemask – and unfortunately their own breath. Social media has been awash with people bemoaning the unexpected added irritation to their already extra-stressful post-lockdown commutes. Paulo Areas, CCO at Forever Beta: “We saw […]
