Mentos, the global number three candy brand, has launched a brand new and interactive on-pack promotion guaranteed to get people picking up Mentos rolls and packs in store. The new on pack promotional mechanic is based on user generated content and designed to get people talking, and more importantly snapping and sharing. Consumers are now […]
Pringles has launched #PlayWithPringles, a series of activations created by global socially-led creative agency We Are Social, focused on how the brand can bring people together and add some fun into everyone’s lives. The current iteration of the campaign is called ‘What’s Your Flavour’ and will run in the UK and Germany. It taps into […]
New brand strategy aims to highlight Budweiser’s superior smooth taste and reconnect with younger audiences
Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste. Budweiser, the world’s leading alcohol brand1, is crafted using a longer brewing process to create a unique, superior smoothness that won’t hold you back. With a taste and drinkability like […]
Piccolo, the UK’s fastest growing baby and toddler brand, has kicked off a duo of marketing activity with adverts on Sky and an out-of-home campaign all focused on its launch into the formula category. Aiming to steer away from the stereotypical milk adverts that consumers expect and to show the realities of everyday parenting, the […]
The latest TV campaign for Kellogg’s follows the adventurous story of a young boy’s experience of lockdown with his father as he prepares to return to school. The campaign has been created by K1, a customised Power of One team from Publicis Groupe which brings together the best in creative and digital expertise from Leo Burnett […]
Republic Restoratives, the largest crowd-funded, women-owned distillery in America, has unveiled its new brand identity. Designed by Midday, a creative agency based in London and Vancouver, this new identity and positioning is a pivotal moment for the distillery. It not only sets the foundation for its expansion beyond its DC community roots, but it also […]
America’s No. 1 refrigerated guacamole brand[1] refreshed packaging, designed by Chase Design Group
The makers of WHOLLY GUACAMOLE launched a new package refresh inspired by the brand’s value proposition—ALL REAL. NO DRAMA. — the commitment to help consumers enjoy the goodness of avocados without the fuss. WHOLLY products are made with hand-scooped Hass avocados, real ingredients and no added preservatives thanks to the use of high-pressure technology. In order to […]
Nurishment launches new, modern rebrand to appeal to contemporary audience Seymourpowell creates new bottle variants that help align trusted customer base with new-modern audience
Strategic design and innovation agency Seymourpowell can today reveal the details of its rebrand for UK based functional drinks company Nurishment, unveiling a modern and more approachable identity for one of the UK’s most popular cult drinks. The redesign will be found across its classic tin can units of the fortified milk-based drink, as well […]
Redbreast is one of the world’s most celebrated Irish whiskeys, known for its traditional distilling approach based the “single pot still” method. Recently, GPA Luxury teamed up with the brand to develop premium packs for a range of their special whiskeys, including the Redbreast 21-Year-Old – perhaps the finest representation of the signature Redbreast single pot […]
Plant based yogurt alternative for kids, Little Bandits, has just launched with branding by UK agency Kingdom & Sparrow. The product has already secured its first major supermarket listing in Asda, with 157 stores nationwide. Kingdom & Sparrow were enlisted by founder Jess Harris at the beginning of the product’s journey, and having identified Jess’s […]