Any-Which-Way-A-Bix returns with delivery service, new recipe book and TV creative
Weetabix, the UK’s number one breakfast cereal brand, is partnering with Deliveroo to bring tasty ‘Any-Which-Way-A-Bix’ creations direct to consumers for the first time. Available on Tuesday 1st and Wednesday 2nd September in Leeds and London, just before most schools in the UK are due to return following the summer break, 500 delicious breakfasts will be up […]
Innovative ‘off-trade to on-trade’ voucher to encourage consumers back to hospitality
Moët & Chandon is welcoming consumers back to their favourite bars and restaurants over the summer with an innovative offer, created by sector technology experts Airship, that creates a powerful on-trade incentive from off-trade sales. From 20 August to 31 October, every customer purchasing a bottle of Moët & Chandon from online retailer The Bottle Club will receive […]
Echo Falls, the £135m brand from Accolade Wines, has unveiled its first ever Rosé Seltzers intended to appeal to consumers looking to moderate their alcohol consumption. A light and refreshing mix of Rosé wine, sparkling water and no artificial fruit flavours, the 250ml (4.5%) cans contain only 69kcal and are available in three on-trend fruit fusion […]
SNICKERS launched a new ad timed perfectly to provide some levity in today’s “new normal.” In a world where virtual socializing has become far more common than seeing friends in real life, in this spot, titled “First Visitors,” Snickers imagines the misadventures that might occur when folks start welcoming friends back into their homes. The spot ends with the line “Maybe You Just […]
Online grocery platform Farmdrop has launched a nationwide brand campaign as it looks to expand from London and the South East to other areas across the UK. The campaign, by creative agency Hell Yeah! uses the tagline ‘Food Euphoria’ to show that food made the right way feels and tastes amazing. The central creative for […]
Extreme E, the new electric off-road motor racing championship, is pleased to announce that Neat Burger is to become the Official Plant-based Partner to the purpose driven sporting series. Neat Burger is the world’s first plant-based sustainable burger chain and is backed by six-time FIA Formula One World Champion, Lewis Hamilton, in collaboration with hospitality organisation, The […]
Pets Choice has unveiled a new visual identity for its Webbox Naturals pet food and treats range, with strategy and design by brand consultancy Brandon. The new Webbox Naturals brand identity is being rolled out across the dog and cat pet food and treats range. With 7 SKU formats being launched through the retail trade […]
During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories.
This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 4 in the series uses a unique ingredient packaging design layout to champion the humble […]
Fresh from the success of its March design relaunch, the UK’s leading drinkable yogurt brand YOP is set to make a splash this September with the launch of a new campaign to further champion its mission of celebrating teenagers who follow their own path. The campaign features a vibrant, fresh, and creative digital advert starring […]
OLIO, the free sharing app and creative agency HELL YEAH! have today launched an integrated campaign ‘It Feels Good to Share’, connecting millions of people to share unwanted food to combat food waste. OLIO | It Feels Good to Share | 30s TVC from Hell Yeah! on Vimeo. Created by HELL YEAH! the campaign will […]
