New designs reflect the brand’s vision to recruit a new generation of craft seekers and heroes its motto: “let the deed show” .
Aberlour, the award-winning craft single malt Scotch whisky distiller, has proudly unveiled its distinctive new packaging created in partnership with Nude Brand Creation. The redefined craft aesthetic of the new-look packaging truly heroes its heritage and highlights the brand’s continued passion for delivering a whisky of exceptional character. Nude took inspiration from the distillery’s rich […]
Sumol+Compal are pleased to unveil their new look Serra da Estrela water, with new brand identity and label design by BrandMe. BrandMe created the revised brand identity and mountain landscape to support Serra da Estrela’s new positioning, tell the brand story and create a uniquely ‘ownable’ and bold iconic statement in this highly competitive category. […]
Beer brands have caught up to the radically different attitudes of younger drinkers and are now looking to sculpt how people will drink in the future, says Chris MacRae, Senior Account Manager at global brand experience agency Sense.
People’s drinking habits and attitudes are changing, with beer brands battling to extract increasing value from fewer drinkers in a more contested market than ever. The big players in beer have spent the past few years scrabbling to ensure that they have the product range, brand awareness and distribution to be able to attract these […]
Hart & Jones injects modernity into Birell Non-Alcoholic Beer designs
Birell, the market leading non-alcoholic beer brand in the Czech Republic, has partnered with Hart & Jones to deliver fresh new designs for their core range. Simon Jones, Managing Director at Hart & Jones, explained how this project was much more than just a face lift: “Birell was ahead of its time when it launched […]
West Berkshire Brewery were all set to grasp the booming NoLo alcohol market with a new range of flavourful, refreshing, alcohol-free beers. While they had the beers and name in hand, they turned to Thirst to develop a brand which showed there was more to good beer (and good times) than booze. With new NoLo […]
We all know that agencies revolve around servicing their clients and, as a result, their own marketing needs can be further down the priority list. If you’re finding that business has suddenly gone a bit quiet, then now’s the time to focus on getting your house in order and building up your own marketing toolkit. […]
Grey London is launching a campaign for Pringles, targeting the ever-expanding gaming market, that sees Xbox champions leave the screen and enter the real world in a fun fantasy style starring Pringles as the ultimate go-to snack for gamers.
PRINGLES Grey London from Grey London on Vimeo. ‘Pringles has entered the game’ is currently running in France and Germany, and launched in the UK on Monday 30th March. Highlighting the association between the brand and gaming with taglines such as ‘Pop, play, eat’, the series of films offers the audience a fun look at the world […]
M&S’s low calorie food range ‘Count on Us’ is successfully countering declining interest in traditional calorie counting with a re-brand created by Elmwood that resonates with health conscious consumers. M&S launched its Count on Us low calorie range of food in late 2019, as an array of other weight loss tools and practices evolved. However, […]
Brands across company’s portfolio including BACARDÍ®, MARTINI®, GREY GOOSE®, BOMBAY SAPPHIRE®, DEWAR’S® and ANGEL’S ENVY® unite to help produce more than
267,000 gallons (1.1 million liters) of hand sanitizers.
Family-owned Bacardi has expanded its commitment across countries and brands to help produce more than 237,000 gallons (900,000 liters) of hand sanitizers, as worldwide demand continues to exceed supply in efforts to reduce the risk of COVID-19. This week, eight Bacardi-owned manufacturing sites across the United States, Mexico, France, England, Italy and Scotland are joining […]
With the UK entering its first week in lockdown, many businesses have hit the brakes on all fronts. We are seeing plenty of companies batten down the hatches, waiting for the storm to pass. This is a perfectly reasonable reaction to the uncertainty of COVID-19, and for many it is the only way to survive. […]
