PUR’s New Campaign By Arnold Asks ‘What Are You Drinking?’

PUR’s New Campaign By Arnold Asks ‘What Are You Drinking?’

Over the past several years, PUR has been bringing the issue of possible tap water contaminants to the forefront, with the goal of providing consumers with the education and tools they need to make informed decisions about their water. These tools show that, while contaminants are not in all users’ water, they often appear as […]

Weight Watchers Launches New Global Campaign in Australia and New Zealand

Weight Watchers Launches New Global Campaign in Australia and New Zealand

 Weight Watchers International, has announced that it has launched its first global marketing campaign via US agency Translation, that celebrates the liveability of the WW Your Way+ program and how it’s possible to enjoy the foods, behaviours and occasions tied to the season, while continuing to develop healthy habits. The campaign is part of […]

Oppo Expresses ‘Good Temptation’ with a Redesign by Path

Oppo Expresses ‘Good Temptation’ with a Redesign by Path

London-based strategic brand agency Path has evolved its award-winning design for Oppo, a premium range of healthy ice creams. The refreshed new look will support the brand’s expansion into the mainstream and its extension into ready-to-eat desserts. Launching nationwide this week, the new packaging reflects Oppo’s ‘Taste Sensation.’ Last year, Path helped Oppo find the […]

Bluemarlin Creates Buzz with the Brand Creation of Wainwrights Honey

Bluemarlin Creates Buzz with the Brand Creation of Wainwrights Honey

Strategic brand design agency bluemarlin has supported Tropical Forest Products in unifying its range of premium honeys with the new brand, Wainwrights Honey. Blending a modern artisan aesthetic with vibrant creative energy, the new identity and packaging design tell a dynamic story of craft, community and commitment. Wainwrights Honey has recently launched nationwide in select […]

Anthem Turns Jaffa Cakes ‘Lemon & Lime’ For McVitie’s

Anthem Turns Jaffa Cakes ‘Lemon & Lime’ For McVitie’s

Anthem Worldwide, the global creative agency has continued its partnership with McVitie’s owner, pladis group to create packaging designs for a limited- edition line extension to the much-loved Jaffa Cakes brand. Following Jaffa Cakes’ packaging refresh in 2017 celebrating consumers’ unique approach to eating the product, also created by Anthem, pladis group briefed the agency […]

Häagen-Dazs and Grigor Dimitrov Team for “Let’s Play” Flavour-Battle Inspired Wimbledon Campaign

Häagen-Dazs and Grigor Dimitrov Team for “Let’s Play” Flavour-Battle Inspired Wimbledon Campaign

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in an inspired celebration of their ambassador Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, the brand is challenging the classic champion Strawberries & Cream to an epic […]

Grand Visual Kicks-Off an Augmented Reality Football Experience for Coca-Cola

Grand Visual Kicks-Off an Augmented Reality Football Experience for Coca-Cola

Grand Visual kicks-off a unique, large-format Augmented Reality (AR) experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a […]

El Jimador Chooses Thinfilm’s NFC Mobile Marketing Solution to Amplify its “Soccer Moments” Campaign

El Jimador Chooses Thinfilm’s NFC Mobile Marketing Solution to Amplify its “Soccer Moments” Campaign

 Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, announced el Jimador Tequila as a new customer. El Jimador – a leading tequila brand of Brown-Forman, one of the largest American-owned companies in the wine and spirits industry – will use Thinfilm’s complete NFC mobile marketing solution to enhance marketing efforts […]

DECIDE Brands New Range of Artisan Chocolate Bars for Leading Local Brand North Chocolates

DECIDE Brands New Range of Artisan Chocolate Bars for Leading Local Brand North Chocolates

Newcastle-based, award-winning creative consultancy DECIDE, has designed the packaging for a new range of artisan chocolate bars for leading local brand North Chocolates. Company founder, and chocolate maker extraordinaire, Bev Stephenson wanted to launch a selection of her award-winning, small batch gourmet chocolate bars to celebrate the special heritage, landscape, inventions and culture that are […]