White Castle, America’s first hamburger fast-food chain, has announced a special new partnership with Puerto Rican singer and songwriter, Gilmarie. The artist’s new song, Make a Bold Move, was co-commissioned by White Castle and is featured in the chain’s new Hispanic national advertising campaign, and downloads of the song will directly benefit her dream of […]
Domino’s Pizza is launching yet another delivery revolution in the USA. Over 150,000 Domino’s Hotspots are now active nationwide so that customers can receive delivery orders at spots that don’t have a traditional address – places like local parks, sports fields and beaches, as well as thousands of other unexpected sites. Local Domino’s stores around […]
Expo 2020 Dubai and leading global food and beverage company PepsiCo have joined forces with a shared vision to work together towards a healthier and more sustainable future in the lead-up to, during and beyond the next World Expo in 2020. At the signing ceremony today at the Expo 2020 site in Dubai South, UAE […]
Campari, Italy’s iconic bittersweet red aperitif and cornerstone ingredient in the Negroni, unveiled its new ad campaign, Go A Sip Beyond. A nod to visionaries Gaspare and Davide Campari, the inventor of Campari and his son who helped popularise the liqueur in America, the campaign encapsulates their progressive spirit while drawing inspiration from the […]
Diageo announces a £150 million investment over three years to transform its Scotch whisky visitor experiences in the biggest concerted programme ever seen in Scotland’s whisky tourism sector. The centre-piece of the investment will be a new state-of-the-art Johnnie Walker immersive visitor experience based in Edinburgh, bringing to life the story of the world’s most popular […]
Kettle Chips has launched a new campaign called: “Real Food. Real Pleasure.” It reflects the brand’s commitment to using only real food ingredients and brings to life Kettle’s belief that ‘real is just better’. The campaign was created by Joint and directed by Vince Squibb through Academy Films. The film celebrates life’s authentic moments, where […]
As we welcome the summer, Havmor Ice Cream, one of India’s leading pure milk ice cream brands, gives us another reason to laugh off the heat. It was six months ago that Havmor established #MadeOfMilk, a belief that stems from real milk ice-cream made with the finest ingredients. Building on their commitment to authenticity, […]
The Coffee Bean & Tea Leaf, one of the world’s leading roaster and retailers of specialty coffee and tea, today announced that it has launched mobile ordering within The Coffee Bean Rewards app. The feature is available now at all 191 Southern California and Arizona company-owned locations and will extend to franchise locations and new geographic areas in the […]
A bearded man in frilly trainers, sequined top, a pink satin jacket and ponytails isn’t something you’d expect to walk down your school corridor. But in Burger King‘s latest spot ‘The Little Girl’ that is exactly what one dad does to ensure his daughter gets the best grades. The spot created by Buzzman, sees the […]
ShareIQ, an earned media performance platform for brands, has announced an analysis of social media engagement by the top chains in the hyper-competitive fast food space. The study revealed the data and insights shaping the social media food fight in the heated US $200 billion quick service restaurant (QSR) industry. The brands examined are a […]