Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]
Cheetos, the snack brand from PepsiCo’s Frito-Lay division, is inviting fans to see the world in a whole new light – a dangerously cheesy one – thanks to the new ‘Cheetos Vision‘ app launching at SXSW 2018. Available on the App Store, Cheetos Vision is an artificial intelligence-powered camera that turns everything a mobile user […]
McVitie’s has launched its new £9.7m master-brand campaign ‘Sweeter Together’ in collaboration with Grey London. The campaign explores the importance of real human connections and shows how the simple act of sharing a biscuit has the power to bring people together. Sweeter Together launches with a heartwarming animated TV spot ‘Crane’, which is launching […]
Nutella ended February, ‘The Month of Love’, with the achievement of a Guinness World Record for the longest line of pancakes, held at Sydney University. The culmination of a month long digital campaign titled ‘Spread A Little Love’ via The Kinetic Agency, where users were encouraged to share personalised messages of love. Each shared message […]
When bad weather strikes it seems that UK shoppers turn to comfort food and bird feed. According to the latest figures from IRI, a leading provider of big data and predictive analytics for FMCG manufacturers and retailers, in the w/e 3 March 2018, consumers spent £15.4 million on soup in supermarkets – the equivalent of […]
A McDonald’s in California has turned its golden arches sign upside down to make it look like a ‘W’ in honour of International Women’s Day. The stunt was helmed by Omnicom’s We Are Unlimited, the dedicated agency for McDonald’s in Chicago. “In celebration of women everywhere, and for the first time in our brand history, […]
Society Malaysia and media agency Universal McCann (UM) have devised a unique campaign with KFC to commemorate 2018’s International Women’s Day. Across various platforms and social media, instead of the well-known and beloved Colonel Sanders, the face of the day for KFC is Claudia Sanders. KFC Malaysia recognises that their people are the key […]
Thatchers cider has released a new advertising campaign by creative agency Joint, that humorously tackles the topics of farms and family life. This 16 episode content series sees the return of the Thatchers spokesman from the 2017 ‘Hot Air Balloon’ campaign. This time he’s exploring the ‘farm and family’ facts behind Thatchers cider. The content […]
When it comes to dinner, your kid might as well be a terrorist, says an amusing new ad from Heinz. A crisis negotiator offers tips on how to de-escalate the situation after a young menace discovers there’s no ketchup left to go with his chicken nuggets in the chuckle-worthy 1:15 spot, created by Taxi. Jack […]
Packaging Design Firm Voicebox partnered with Pacific Foods, leading producer of organic soups, broths and plant-based beverages, to refresh the brand’s packaging to celebrate the superior quality and holistic simplicity of its products and ingredients. Voicebox’s design brings vitality, freshness and consistency across Pacific Foods’ extensive collection of stocks, broths, soups and eight varieties of […]