Biles Hendry Hits All the Right Notes with a New Brand Story for Boutinot Wines

Biles Hendry Hits All the Right Notes with a New Brand Story for Boutinot Wines

UK wine importer and producer Boutinot has just launched a new brand identity and packaging for its trio of Riojas, called Vega del Rayo, with design by Biles Hendry. Branding and design agency Biles Hendry was tasked with taking Boutinot’s contemporary-style Rioja – made with grapes from the Carlos Serres vineyard in Haro – and […]

MullenLowe Malaysia and Domino’s Create a New K-Pop Sensation the Samyeang Showdown

MullenLowe Malaysia and Domino’s Create a New K-Pop Sensation the Samyeang Showdown

 Supported by MullenLowe Malaysia, Domino’s Malaysia has launched a new international flavour in the Malaysian market featuring the Korean inspired menu for its Limited-Time-Offer campaign called the Samyeang Showdown. Working closely together with Domino’s other agencies, the new campaign began with a teaser that aimed to excite Malaysian K-pop fans with news about a […]

Not Surprisingly, Lack of Snickers Leads to Uncomfortable Moments in Brand’s New Ads

Not Surprisingly, Lack of Snickers Leads to Uncomfortable Moments in Brand’s New Ads

 Snickers is giving almond and peanut butter versions of its candy bar the spotlight in two new ads that stick with its “You’re Not You When You’re Hungry” messaging. In “Ahmend,” viewers see two guys in a car. The passenger has a Snickers Almond and clearly loves all things almond. He keeps discussing almonds, […]

Coca-Cola Aims to Tackle the ‘Post-Lunch Slump’ in Global Campaign

Coca-Cola Aims to Tackle the ‘Post-Lunch Slump’ in Global Campaign

Coca-Cola is launching a major campaign across key global markets, aimed at getting young people to drink the fizzy drink to avoid post-lunch fatigue. The campaign focuses on the concept of ‘fizz up your afternoon’ – an insight that there’s a moment of lethargy after eating lunch – which was developed more than two years […]

Painting The World Blue: Pepsi Loves & Lives Football with Global 2018 Campaign

Painting The World Blue: Pepsi Loves & Lives Football with Global 2018 Campaign

Throughout history Pepsi has brought joy to each generation, connecting fans with the entertainment that has made the brand an icon in pop culture. With the world’s most popular sport in the hearts and minds of people more than ever, Pepsi announced its global 2018 “LOVE IT. LIVE IT. FOOTBALL.” campaign. From share-worthy content with […]

Nicolee Drake Documents the Women Weaving their Way to Success with Zacapa

Nicolee Drake Documents the Women Weaving their Way to Success with Zacapa

In the lush, green grasslands of Guatemala, a community of over 700 women are weaving their way to independence and empowerment by hand-crafting intricate ‘petate’ bands (woven palm leaves) that adorn the bottles of rum brand, Zacapa. Inspired by these unique women, ahead of International Women’s Day, acclaimed lifestyle photographer and Instagrammer, Nicolee Drake travelled […]

Burger King is Looking to Hire Pyromaniacs in New Campaign by Grabarz & Partner

Burger King is Looking to Hire Pyromaniacs in New Campaign by Grabarz & Partner

Burger King has a message for young people in Germany who like to play with fire: Apply for a job today! The fast-food chain that never shows any fear of getting burned turns up the heat once again in its latest campaign. A series of print and out-of-home ads by Hamburg’s Grabarz & Partner capture visually striking […]

Kellogg’s Uses Robots to Create ‘Amazing Creations’ in New Campaign by JWT Sydney

Kellogg’s Uses Robots to Create ‘Amazing Creations’ in New Campaign by JWT Sydney

 Kellogg’s has launched a series of new executions for its ‘Amazing Creations’ master-brand campaign, which originally featured YouTube star Zach King. The new campaign, created in collaboration with J. Walter Thompson Sydney, went live on March 6, comprising of two TVCs and one long-form video, this time drawing on the talents of Simone Giertz, […]