This Easter, HoneyBaked Ham has come up with a fun promotion tied to the holiday, a commercial that first ran in December about a woman named Kelly and her failed attempt to bake a ham. In this social campaign by BBDO Atlanta, Kelly is back and saving herself the trouble of baking and going straight […]
Cadbury, in partnership with creative agency Ogilvy Melbourne, has launched a first of its kind social experience for Facebook Live, bringing the joy of a Cadbury Easter to all Australians. ‘The Cadbury Live Egg Hunt’, a live 360 Facebook video, was created with Alt.vfx, Sydney. Designed to let anyone experience the excitement of a […]
Luxury vodka brand Belvedere Vodka, introduces the newest innovation in its award-winning portfolio: Ginger Zest. On shelves starting April 2018, Belvedere Ginger Zest is a refreshing blend of tangy ginger and juicy spring lemons with a touch of grapefruit, creating a unique flavor profile perfect for a variety of cocktails. Belvedere’s distinctive, time-intensive maceration process […]
Promohire was appointed by creative agency Optimist, Inc. to collaborate on an activation for Google. We converted an H-Van so they could hit the road with the Google Mini Donut Shop pop-up tour, celebrating the Google Home Mini smart speaker devices. Inspired by their sweet American Donut Shop expedition, the H-Van is touring London in […]
Fast food restaurant chain Carl’s Jr. is getting in on the hype for Steven Spielberg’s latest movie, Ready Player One. Carl’s Jr. recently tweeted that it would be changing the name of its charbroiled sliders to “SpielBurgers,” in honor of the director and his upcoming film. “Spielberg hasn’t signed off yet, but we assume he’s cool […]
Up and coming Australian comedian, Aaron Chen, and vegan brand The Alternative Meat Co. (AMC) are taking the fight to Australian meat culture with the flatulent character Carl the Cow starring in a series of hilarious new videos via Poem, highlighting the benefits of eating less meat. Each of the three videos tackles a different […]
“The Challenge Rooms” takes players to the Rocky Mountains where an avalanche has hit the Coors Light Thermal Research Facility and they must find their way out. The experience costs €8 (£7) and runs from 10 April to 15 April in Dublin and 24 April to 29 April in Galway. Conor McIntyre, senior brand manager […]
Independent creative agency RPM are working again in 2018 with Mondelez International on the Cadbury Easter Egg Hunt for 2018. This will be the 11th year the event has run in partnership with The National Trust and The National Trust of Scotland, and RPM’s 5th year managing the campaign, which looks to leverage the ritual […]
J. Walter Thompson London has created a billboard that switches itself off in an activation for KitKat aiming to persuade the public to have a break from Electricity. On Saturday 24 March at 8.30pm millions of people around the world joined together to switch off their electricity for 60 minutes. To drive awareness of the […]
After a great night in with mates, drinking beer and playing music together, a friend of mine took a closer look at his beer can and exclaimed; “Guys! We’ve been drinking alcohol free beer!”. They all laughed, and couldn’t believe they hadn’t noticed! He mentioned that much to his own surprise he had really enjoyed […]