Budweiser, is to replace Carlsberg as the official beer partner for the England men’s national team, marking the biggest deal in the Football Association’s (FA) history. As well as teaming up with the national side, the Anheuser-Busch-owned brand will take over the taps at Wembley Stadium. The move will further deepen Bud’s ties to the the […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd via their YouTube brand. This will be the 4th consecutive year that Google has teamed up with FAB. As per the partnership, YouTube will co-host The 3rd FAB Forum on […]
When Ikeda Feingold needed a packaging partner to bring a family cocktail tradition to life, her search led her to rigid packaging leader TricorBraun. Feingold’s product, The 1970, is an original, ready-to-drink vodka cocktail based on a family recipe since 1970 made with 19 exotic fruits, spices and botanicals and is 70 proof, thus the […]
Premium vodka brand Absolut, media agency Blue449, and global youth media company VICE have collaborated on an ambitious new initiative, empowering young Australians to express their uniqueness on the dance-floor. Conceived to support the launch of Absolut’s overarching ‘Create A Better Tomorrow’ campaign, Dance-Floor Equality will be brought to life through co-branded content featuring […]
There are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great. What happens when both kinds strike the same guy? A new video by creative agency BBDO Guerrero, follows a street artist who spends his days drawing people’s portraits. But when he […]
Nestlé leave no Kit Kat uneaten. If quality assurance deems that a certain Kit Kat not up to standards, it will simply go in the reject pile, ready to be crushed and used to fill other Kit Kats. Other food manufacturers may have simply discarded these flawed products, adding to the 1.7 million tonnes of food that […]
Independent brewers, Wye Valley Brewery in Herefordshire, have added a Black IPA to their portfolio with the retail launch of Space Hopper. This new craft beer, which has an ABV of 5.2%, is brewed using a mix of local and American hops, including Mosaic, Cascade, Summit and Jester. The result is stout-like in appearance, but […]
Rigid box specialist Pollard Group has created distinctive presentation boxes for two whiskies from Pulteney Distillery, one of the most northerly distilleries on the Scottish mainland. Both Old Pulteney 25-Year-Old Single Malt and Old Pulteney 1990 Vintage Single Malt (for the travel retail sector) are packed in boxes which feature a wood-effect finish, reflecting the […]
Spitfire Heritage Distillers announced a partnership with the Royal Air Forces Association for the duration of the RAF’s centenary celebrations – with especially liveried bottles that are available for pre-order now. Special limited edition collectable bottles of Spitfire Heritage Gin and Supermarine Vodka will proudly gift a proportion of profits to the charity that supports […]
Johnnie Walker is proud to unveil Jane Walker, the first-ever female iteration of the brand’s iconic Striding Man logo. The Jane Walker icon will debut on a special-edition offering of our award-winning Black Label blend. Johnnie Walker Black Label The Jane Walker Edition will be available to whisky fans US-wide beginning in March to coincide with Women’s […]