Leading chilled soup retail brand GLORIOUS! Soups launched its first virtual reality (VR) pop-up, the world’s first wellness shed, by inviting the co-founders of Mindful Chef to try it out. Myles Hopper and Giles Humphries were the first people to test the novel concept of VR mindfulness at the event yesterday. GLORIOUS! created a […]
Having recently undergone a rebrand, London Pride, Fuller’s iconic and Original Ale, is giving consumers the opportunity to win the ultimate and most original London experience. By purchasing London Pride in selected pubs and retailers, consumers will receive a unique code that they can use to enter into the draw via a microsite. Each month one lucky […]
Lidl UK will tonight premiere the latest advert in its #LidlSurprises campaign which will focus on telling the quality, provenance and price story behind its wine range. Created by TBWA\London, the new advert makes its debut tonight at 19:15 during Emmerdale, and on 20th October during the ad break in Cold Feet at 21.30, reaching […]
Scotland’s largest producer of marmalade and jam, Mackays, is set to embark on a major multi-million pound investment that will see its business premises grow by 50%. Starting in January 2018, the £3.8 million expansion will allow the company to introduce new product lines into its existing factory as well as create a dedicated distribution […]
Tia Maria is launching a new limited-edition Christmas Value Added Pack (VAP) across the grocery and convenience channels. Rolling out nationally from 1st November 2017, the 70cl gift packs will feature in various promotions across the top five major multiples during the festive period, with an off promo RSP of around £15. The premium packaged gift […]
DotLabel provided digital marketing campaign support for the highly successful Hendrick’s Gin L.E.V.I.T.A.T.R.E installation at Toronto’s Nuit Blanche Festival, the city-wide celebration of contemporary art. To promote its ‘unusual’ nature, Hendrick’s Gin floated a hot air balloon known as the Hendrick’s L.E.V.I.T.A.T.R.E (“Levitating, elevating, voluminous, illuminating, tantalizing, amazingly towering roaming eye”) more than 40 feet above […]
Glenmorangie Grand Vintage Malt 1990, is the first release of Glenmorangie’s new Bondhouse No.1 Collection; an exclusive series created for connoisseurs and collectors which explores the origins of Glenmorangie’s most intriguing and prestigious parcels of mature whisky. We were asked to identify a compelling product story for this 25-year- old Single Malt Scotch Whisky. After searching through the Glenmorangie […]
Herbal tea and infusions brand, Heath & Heather, is kicking off a multi-channel campaign to broaden its appeal and encourage younger audiences to explore its range of teas. The ‘Me to the Power of Tea’ campaign has been conceived and delivered by integrated marketing agency, HeyHuman. The drive celebrates the brand’s heritage and close-to-nature principles, positioning Heath […]
Did you know that approximately 80 percent of LGBTQ youth experience harassment at school? This year, Kellogg Company is again partnering with GLAAD, as an official sponsor of Spirit Day 2017. Spirit Day takes place during National Bullying Prevention Month and inspires adults and young people to stand together and send a message of solidarity […]
Scotch and soda is a classic pairing, redolent of smokey bars in the Mad Men era, but in recent years, it has been usurped by ubiquitous Aperol Spritzes and G+Ts as the effortless bar order. Craft whisky makers, R&B Distillers have teamed up with artisanal soft drink makers Fentimans to attempt to change our drinking habits and reinstate this matchless combination. While […]