In keeping with the brand’s rotating cast of unexpected celebrities portraying iconic founder Colonel Harland Sanders, Kentucky Fried Chicken (KFC) announced the brand has tapped actor Ray Liotta, known for his iconic role in “Goodfellas” and currently the star of NBC’s “Shades of Blue,” as its new Colonel. Like a house divided on game day, the latest Colonel can’t […]
AMC and Mountain Dew announced a comprehensive partnership timed to the upcoming eighth season of “The Walking Dead” including the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the […]
As part of its “Find your taste of Tennessee” campaign, Jack Daniel’s has launched a microsite that teaches you different whisky based cocktails, paired with recipes and music. Parent company Bacardi Brown-Forman Brands has worked with media tech company Oath and media agency Spark Foundry to create the microsite aimed at getting consumers to experience […]
If there’s one meal on the planet that gets your tastebuds salivating when cooking, it’s pizza. It’s the aroma of a pizza baking in the oven that tantalises the senses. This is one of the reasons why McCain Foods decided to take its new sourdough crust pizza range, Rustica, to the streets in Australia. Shopper engagement […]
Award winning design house DesignLSM, were approached by chef Stephen Li to create the interiors and branding for his new seafood grill restaurant based in Billericay, Essex. “The idea behind Felix was to create a welcoming and refined restaurant offering, which would showcase Stephen’s culinary expertise whilst appealing to the local community,” revealed the agency. […]
Promohire enjoyed working with agency The Fitting Room on their latest campaign for Fuller’s Kitchen. The brand was celebrating National Ice Cream day, and launched a double-decker ice cream themed bus called The Inside Scoop. Our converted bus has completed a multi-date activation adventure between the 20th and 30th July and began the tour in London. […]
In a bold move, Kraft Heinz Australia removes iconic Heinz Beanz branding for charming new labels, launching four new can sizes. The nationwide integrated campaign has been created by Y&R New Zealand and Assembly Ltd, with music composed by Franklin Road. The heartwarming campaign, led by an animated short film, follows ‘Geoff’ – the head […]
The Story Lab has launched a new campaign for the Brown Brothers 1889 wine range, featuring television presenter, cook and MasterChef 2010 winner, Adam Liaw. The multi-platform content series has been developed to showcase the Brown Brothers 1889 range as the perfect wine to be shared over food with family and friends, whilst educating customers […]
EasyJet, the budget airline, is celebrating Dutch culture with a pop-up café in partnership with the Netherlands Board of Tourism and Conventions. The café will serve Hagelslag on bread, or sprinkles on buttered bread, a popular Dutch breakfast dish. Guests will enter the brightly coloured pop-up through an aeroplane door and then order from the […]
China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]