In response to the growth of the active lifestyle trend in Australia, Pure Blonde has launched a new brand campaign via Clemenger BBDO Melbourne, that breaks the norms of traditional beer marketing. The Final Stretch campaign kicks off with a TV ad that has greater resemblance to a Nike ad than a traditional beer commercial. […]
Stoli Vodka, the original premium vodka, is returning to television with a new commercial for the first time in seven years. As part of the biggest multimedia campaign since the inception of Stoli Group USA, the new television spot, titled “THE Vodka,” uses an audacious and visually stunning montage to celebrate the pioneering heritage of Stoli […]
The Tic Tac brand, known for its iconic-shaped mints and unique packaging, is launching Piña Colada flavour Tic Tac Mixers mints. The Piña Colada flavour is the newest addition to the Tic Tac Mixers family of products, which includes Cherry Cola flavour and Peach Lemonade flavour mints. The new Piña Colada flavour Tic Tac Mixers […]
Brazilian beer brand Skol invited illustrators and artists to recreate old Skol posters that objectified women and that for some time have not represented what the brand believes. The “Reposter” project brought together artists engaged in feminist issues and gave them total freedom to share their views. Signed by F/Nazca Saatchi & Saatchi, the project […]
Strategic brand and packaging design agency Bulletproof has created a new global brand identity and packaging design for meat-free brand Quorn as part of a £10m relaunch. Bulletproof was appointed to the project in August 2016 by brand owner Quorn Foods. Founded in 1985, Quorn has grown to be the leading meat-free brand in the […]
Hellmann’s mayonnaise has updated it brand positioning and identity to reflect a more ‘natural’ direction as consumers continue to look or products that are natural and sustainably sourced. Supported by a £7m marketing campaign, the brand relaunch will see a new pack design roll out across its full mayonnaise portfolio, featuring a more contemporary, “deli-inspired […]
Bertolli have launched new Bertolli with butter & olive oil infused with Lemon & Chilli flavour, to excite the avid home-cook and encourage versatile cooking in a convenient way. Seeing an opportunity in the market to introduce a premium food product for the ever-busy consumer, Bertolli have launched a new Italian inspired, flavour infused blend […]
The 2017 edition of Carlsberg UK’s Tapster’s cask ale guide has been launched featuring 82 of the UK’s leading British cask ales from the nation’s favourite brewers and small craft producers, including premium bottled ales and bag-in-box cider. Six new permanent brews have been added to the new-look brochure, which this year, includes more monthly […]
AB InBev is bringing America’s number one beer brand to British shores, marking its biggest ever brand campaign in the UK. Following three-months of experiential and influencer activity to ‘tease’ the launch, Bud Light will land in the UK with a national out-of-home and digital campaign from 13th March, reminding the nation’s beer-lovers to keep […]
Dictador, the award-winning Colombian rum producer, announced the rebrand of its iconic XO Insolent and Perpetual Solera System rum bottles. The decision to rebrand comes at a time when Dictador is achieving overwhelming and unprecedented global interest as the brand continues to expand its distribution channels worldwide. Representing another milestone in Dictador’s history, the impressively […]